Hasten Your Content Review And Approval With These 7 Tips

Content marketers have intense planning and execution phases as an important part of their work. Tasks are fixed and targets are set up after which the race to hit them all begins. However, when it comes to check the reviews, things don’t appear as expected. How did it happen?  What went wrong or missing? Well, that’s hard to find but there are ways to accelerate the reviews and ensure approval.

Check out 7 ways to improve content review and approval:

      1.      Make A Template

Creating a template and abiding by it is necessary to establish the needed layout. A typical template is mentioned below:

     1. Pre-review: Inform the reviewers or approvers about the date content will be ready.  

      2.   Review round one: Give the fist copy of content to the reviewers telling them about the ideology regarding content’ purpose and deadlines.

       3.  Revision round one: Based on the feedback, update the content.

       4.  Review round two: Give new version to final approvers reminding them about the deadline.

       5. Revision round two: Based in the feedback of round two, crate final version.

       6. Distribution: Lastly, let the relevant parties have access to final version.

While creating the template, make sure to keep in mind what works for the people and the environment.

 

2. Refrain Reviewer/Approver Bloat

It’s believed by majority of brands that increase in reviewers will increase the quality of the content. For that security shield around the project, teams often consider people who are unqualified, un-invested or unavailable to check the content. These useless reviewers take the content on harmful tangents.

This could be dealt by restricting the number of reviewers and approvers on the projects. Be choosy and ask if the reviewer is qualified, available or capable of bringing something new and useful. If you get ‘no’ as answer to any of these questions; rethink including such reviewers in the review process.

 

3. Decrease Count Of Rounds

As per a survey, more than 55% of marketing decision-makers include five or more rounds of review in their project; while, more than 10% include 10 or more rounds. Here, the noticeable thing is that if these many rounds are needed, there is no problem with the content. Hence, in order to reduce the rounds, it is good to take out ample time and do everything systematically before launching the project.

It is very much important that the purpose is clear at the beginning and all the feedback is gathered before the start of the project. Doing so will help in meeting the needs without compromising with the purpose and relevance.

 

4. Commitments On Deadlines

At times, reviewers act like observers and not as active participants in the creation and improvement of the content. Here, the approach should be communication during the outset of a project and getting commitments. To take things go according to the plan, everything needs to be cross-checked right from creation to review.

 

5. Educate Reviewers/Approvers On Consequences

Reviews and approvers are often unaware about the consequences of their actions and approach. It is good to understand that if one project is pushed back, other projects will also be pushed back. Thankfully, education about the impact of missing deadlines and asking drastic changes survive a long run towards dealing with this behavior.

 

6. More Specific & Informed Feedback

At times, reviewers come up with negative feedback as they don’t have any perspective about the piece. Neither they are able to see the intended audience nor they are able to replay conversations that was behind the creation of the piece. Moreover, they can’t even see feedback of one another. Hence, they are unable to highlight the real problem about the piece they ask to get changed.

Here, it is in the control of the marketing teams to give the genuine context and make sure it is the best. They should also ensure that everyone involved is able to see the importance of solutions that is helpful for the review and approval process.

 

7. Perform A Post-Mortem

Content marketers must follow identify and improve approach to the review and approval phases. Also, they should implement this to their whole projects in order to remove the any obstructing wall. This way, it is possible to accomplish the projects on time and produce quality and rich content. 

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