Out of Home Advertising Vs Radio Advertising
OOH and Radio are two wonderful sources of marketing. It is difficult to make comparison between them and to reach the result that which one is better. Both have advantages and disadvantages. People have mixed response when it comes to choose the one between them for successful marketing. The article delivers some points that differentiate between these two wonderful marketing sources.
Sensory Appeals
This is a major difference between radio and OOH advertising. Radio is entirely auditory whereas OOH presents visual ads. Radio ads normally cater to people who are driving but visual ads are for people who are driving, shopping etc… Without having a visual component, radio advertising has pressure to create effective verbal messaging that can get attention of listeners. Under the OOH, visual appealing banners are created. The options are available to play with text and colours. Today, outdoor ads use 3D effects to provide artistic and highly attention grabbing marketing. Radio has only option to enhance the style of messaging and make it meaningful.
Costs
In terms of costs, the radio advertising is cheaper than OOH. But with out of home marketing you have the flexibility to make your marketing under budget. With radio ads, you can also do this by reducing the ad timing.
Reachable
Which source do you think more reachable? Outdoor ads can be area specific or beyond the area. With radio advertising you can target an entire city. It cannot be too synchronized like OOH can be.
Different Sources of Advertising
There are various types of out of home marketing methods that you can apply. With radio, the only source is audio marketing. You can advertise your brand to different radio channels. But with OOH, the sources of advertising are multiple. Billboards can be considered to create brand awareness in the entire city and the specific area where you would like. Bus branding is one of the most popular OOH methods that advertising a service to an area and multiple cities. Inshop branding in Patna and other cities in have succeeded to get attention of thousands of people. Apart from that cabs and auto are also used for OOH marketing.
Timeliness
An advantage of radio over OOH is the ability to delivery message timely. Recording is done and advertising is scheduled to be displayed in some certain period of intervals. With OOH, usually the contract is for months or days.
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Sensory Appeals
This is a major difference between radio and OOH advertising. Radio is entirely auditory whereas OOH presents visual ads. Radio ads normally cater to people who are driving but visual ads are for people who are driving, shopping etc… Without having a visual component, radio advertising has pressure to create effective verbal messaging that can get attention of listeners. Under the OOH, visual appealing banners are created. The options are available to play with text and colours. Today, outdoor ads use 3D effects to provide artistic and highly attention grabbing marketing. Radio has only option to enhance the style of messaging and make it meaningful.
Costs
In terms of costs, the radio advertising is cheaper than OOH. But with out of home marketing you have the flexibility to make your marketing under budget. With radio ads, you can also do this by reducing the ad timing.
Reachable
Which source do you think more reachable? Outdoor ads can be area specific or beyond the area. With radio advertising you can target an entire city. It cannot be too synchronized like OOH can be.
Different Sources of Advertising
There are various types of out of home marketing methods that you can apply. With radio, the only source is audio marketing. You can advertise your brand to different radio channels. But with OOH, the sources of advertising are multiple. Billboards can be considered to create brand awareness in the entire city and the specific area where you would like. Bus branding is one of the most popular OOH methods that advertising a service to an area and multiple cities. Inshop branding in Patna and other cities in have succeeded to get attention of thousands of people. Apart from that cabs and auto are also used for OOH marketing.
Timeliness
An advantage of radio over OOH is the ability to delivery message timely. Recording is done and advertising is scheduled to be displayed in some certain period of intervals. With OOH, usually the contract is for months or days.
Visit www.hindusthanpublicity.com
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