Organic or Paid Content Promotion - What Is Best For Your Business?

Content marketing in its earliest form was used as a tool for effective online advertising. Companies and brands were investing heavily in banner ads, spam emails, and other forms of advertising before they began to realize the power and reach that content marketing could bring to their brand. Content promotion, when done in the right manner using the right tactics, could help bring value and credibility to a brand and that too without spamming – a huge plus point. When companies began realizing this, they started investing a major part of their marketing budget on creating high quality content.

Today, brands have accepted the fact that quality content is the key to success in marketing. At the same time, merely creating good content will also not take your brand places. To achieve that, you must ensure that a right balance of paid and organic content promotion is done to achieve your marketing goals. It is also critical to follow the best practices in content promotion and distribution to reach your content to a broader audience and across multiple channels.

Organic Promotion

Organic content promotion is the best way of giving content visibility a major boost. It can give your marketing campaigns a leading edge, without having to spend heavily on space for ads and promoted content. Content can be promoted organically by using email marketing, social media channels, SEO or Search Engine Optimization techniques, using live promotion such as webinars or events and, of course, the latest kid on the block - influencer network.

Organic content promotion can enhance brand authority on multiple platforms. As there are no budget constraints, you can make use of multiple platforms to promote quality content and increase brand and business visibility. A big challenge that organic content marketing poses is in the area of developing and publishing content consistently.

Paid Promotion

Paid content promotion involves showcasing your content to a select audience. You can even customize the audience profile and the content message, but if people have to see your content you must loosen your purse strings. Paid promotion of content is done through leading search engines ads through platforms like Google, Yahoo, LinkedIn, and others. Facebook, Twitter, and Instagram are the most popular social media channels commonly used for running social media campaigns.

Paid promotion is the best way of delivering highly-targeted content to consumers. However, securing the budget needed to run such campaigns successfully and effectively could pose a challenge.

Want to know more about the best content promotion practices? Visit Relevance.com, the fastest growing content promotion and distribution publication. Here, you can access quality resources and get insights into everything associated with content marketing.

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