On-Page SEO Factors Optimization of E-Commerce web-sites

by Simon Walker Magento Analyst, SEO Experts

Magento is an open-source platform for eCommerce means Magento provides a platform that you can develop and expand your online business through the web; this is the most comprehensive guide to optimize on-page SEO factors of E-commerce website

On-Page SEO Factors is the first impression for search engine as well as for users if your website is not optimized for On-Page SEO Factors its will be considered bad practice in the eye of both user and search engine

What if your website is not optimized, then search engine algorithms will down-rank your website whenever ranks down mean huge loses in website traffic lose in site traffic will affect your sales

In this expert-written guide, you’ll learn everything you need to know about optimizing your eCommerce site “On-Page SEO”

How to Optimize the On-Page SEO of E-commerce website

Here we start the On-Page optimization process of Magento or E-commerce

If your eCommerce website is developed on Magento platform you have to use Magento 2 Extensions, For Word-Press you have to use one of the best Free “plugin Yoast SEO” many other Plugins are available for free and Premium

All about making sure your keywords in the right places; it’s just a way of ensuring Google knows exactly what your page is about.

On-Page SEO for eCommerce category pages
On-Page SEO for eCommerce products pages
On-Page SEO for your Blog category pages

Note: When you go for On-Page SEO make sure that you have conducted keyword research and competitors research, Analyze top result against the keywords that you want to rank for

Auto-create SEO Meta Title, Description and Keywords
Generate SEO Optimized Alt Tags for Product Images
Build XML & HTML Sitemaps for Store
Add Extended Google Rich Snippet Tags
Handle Content Language Duplicates with Hreflang Tags
Add No Index No Follow Tags to Any Page
Add Canonical Tags to Prevent Duplication

Meta Title, Description and Keywords

Include your main keyword in your title and keep your “title under 60 char”, the research found that you can expect about 90% of your titles to display properly

Optimize Alt Tags

Optimize alt attributes of your product image to increase relevancy of your image content on search engine

This helps boost your rankings and brings more exposure to your store

Schema Tags

Schema tags also called schema markup is a code that you put on your website to help the search engines return more informative results for users (Rich Snippets as an example of Schema)

The schema markup told the search engine result pages (SERP) to display a schedule of upcoming events

Is Schema Tags are important? Yes, schema makes the web a more comprehensive place for search engine

For Magento Store, you need and Magento 2 SEO Extension to increase your website click-through rate, this extension displays additional information with your search link on Google search results to captivate your customers

XML and HTML Sitemaps

The XML sitemap is written for search engine and HTML sitemap are written for humans

XML Sitemap is written for search engine spider (Google Algorithm)

HTML sitemap enables lost human users to find a page in your site that they are looking for

Search Engine reward sites that are easy to use in many cases you can improve your site ranking by improving user experience

How to generate XML and HTML sitemaps for the Ecommerce website?

A Extensions that enable you to generate both HTML and XML Sitemaps of your Magento Store

Generate Hreflang Tags

hreflang tags are a technical solution for sites that have similar content in multiple languages. The owner of a multilingual site wants search engines to send people to the content in their own language.

Say a user is Chinese and the page that ranks is English, but there's also a Chinese version

Hreflang tags are highly useful extension for your multi-lingual stores to rank your web pages based on the regional and linguistic differences of target customers.

Apply No-Index, No-Follow tags

No-Index (No Follow or Disallow) page tells search engines not to include the page in search results, so if you want a page that No-Indexing to add a tag in the head section of the HTML or in the response header

To deal with your indexing status of individual pages, No-Index No-Follow Tags gives your store the ability to control web crawlers’ access to your different webpages.

Add Canonical Tags to Prevent Duplication

A canonical tag is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or "duplicate" content appearing on multiple URLs

You can add canonical tags to different store pages to improve relevancy, communicate the relationship between multiple pages and categories, and remove duplicate content issues on your web pages.

Here you can find Magento 2 Extensions free and Magento Paid Extensions