Online Reputation Management- Untold Tips and Tricks

by Ankita Sehgal Freelance Blogger, Lives in New Delhi

What image does your brand hold and what people are talking about your brand are two things you must always pay heed to when you have an online presence. Your online reputation has a direct impact on your business and any unfavorable news, negative reviews and comments can lead to defamation. This tarnishes your image, both offline and online. This is where the requirement of ORM arises. With the help of ORM, you can significantly improve and rebuild your brand’s good standing. Below are some important ORM tips and tricks to do so effectively:

1) Monitoring And Reviewing- More than positive reviews, it is the negative reviews that matter. Only when you understand them can you plan your future strategy and regain the position that your brand had. There are numerous free tools such as Google alerts, Tweet alarm, Image Raider etc. that can help monitor your brand’s online reputation.

2) Removing Negatives- Content and photos posted online can easily attract negative reviews, removing which becomes necessary. If it’s in your control, you can simply untag yourself or delete the comment but if it’s on some other profile, you don’t have an option but to request them to remove it for you. To get it removed from Google search results, you must contact the webmaster and get it removed. All ORM services in India focus on removing negatives, hence helping you regain confidence.

3) Using S.E.O- S.E.O is one of the most useful tactics to improve your online reputation. Here are some effective ways to do it-

• Set up accounts with hosted blog sites such as Blogger and Wordpress. Their easy software program will help spread your positive image around in public.

• Create your own searches and define your keywords. Plug all the results into your RSS reader.

• Join free websites and post quality content on them to promote your brand.

• Create as many backlinks as you can.

• Be active with your online community.

4) Writing Blogs- Informative and attractive content goes a long way towards improving your reputation online. It can be posted on various social media and other platforms. Writing press releases and submitting the same to various newswires can also help highlight positive news about your brand.

5) Sharing on Social Media- Social media platforms such as Twitter, Facebook, LinkedIn etc. attract millions of users on an everyday basis. Hence, posting your blogs and articles on them is a great way to reach out to a wide range of audience. This will also help bring the good work that you are doing into notice.

Availing best ORM services in Delhi is a handy way to build a positive image while you concentrate on other important business functions.