Online and Video Property Marketing

When in the process of selling or renting out a property, upping your chances of a quick and successful transaction is vital if you want to avoid additional fees and extra costs in keeping the campaign up and running.

New types of media such as the Internet are a natural choice when it comes to complete and thorough property advertising as the exposure which the offer will receive is unparalleled and chances of finding the right buyer online are quite high and not to be ignored.

Marketing videos are another type of advertising which is proving to be quite successful in recent years. Of course, these marketing videos are posted online and people can view them from any location, perhaps through the website of the estate agency or the website of the property owners, especially in the cases where the owner is a property investment company.

There are various way of making a video for your property. If you don't have a high quality video camera, you can make a slideshow of photographs, which will still do the work. If you have the needed equipment, you can create a whole video tour of the property, which will surely gather a lot of interest and attention.

In terms of launching a successful video campaign to market the property, make sure the video’s search keywords are optimized and it is easy to find the video online through a search engine. Make it a good video and try to move away from the usual sales pitch videos which put buyers off. Also, don’t forget to include a water mark down the bottom of the video directing people to your website. It is also a good idea to add details and contact information in the description box, which can usually be found beneath the video. If the description is written well, the video has bigger chances to pop up on a relevant search.

If the property is being put up for rent, there are a number of factors that have to be observed before and during the deal. For instance, the importance of the landlord inventory is not to be underestimated. There are many reasons for conducting a landlord inventory. London letting agencies will also insist on conducting a landlord inventory simply because it serves the interests of both parties, these being the landlord and the tenant. The inventory is also intended to settle any future disputes between the two parties as it provides an independent and objective description of the current property condition and contents. In order for the inventory to be valid and comprehensive it needs to be conducted by an authorized and qualified inventory clerk.