Make Your Real Estate Offer Stand Out

The distribution of sales letters is one of the main ways which help real estate agencies and property management companies to attract motivated property sellers. In most cases, the sales letter is nothing but the next piece of junk mail which belongs in the paper bin, but making your offer stand out above the rest will guarantee your company better chances of attracting potential clients.

If the sales letter is not up to scratch or doesn't capture the attention of potential clients at first glance, then chances of it actually attracting some business your way are quite slim. In order to make the sales letter an actual and enticing offer rather than just another sales pitch, try and move away from the usual statements about the company’s market power and influence, instead concentrate on the things you do better than your competition and the comprehensiveness of your service.

For example, point out to customers that your company is fully qualified and licensed to deal with property valuation. London real estate owners looking to sell through a company would like to know the extent and comprehensiveness of the service before committing, offering potential clients full end to end service coverage without the usual additional costs is sure to turn some extra heads your way. Many people looking to sell their property using professional assistance would like to know that the chosen company also provides home inventory services in London as these are an integral part of many real estate transactions and clients feel more secured knowing they have full coverage and assistance on behalf of the estate agent. If you provide any additional services or benefits, your offer will be even more attractive for potential clients.

When it comes to addressing the potential client, it would be a good idea to pin point the problem and suggest a solution, without too many words or complex service options. Be specific and choose the right words that will attract a person's attention and will be enough to understand the main idea of your offer. Clients need to know that the given company will go about selling their property in the most efficient and professional manner without too much fuss or bureaucracy. If possible address the client by their first name, this shows personal approach and respect toward the particular individual and helps establish good initial contact.