From luxury hotels, restaurants, and even local gift shops, you can find a product or two that is olive oil-based or actually olive oil.

Nowadays, the demand for olive oil, especially extra virgin olive oil, is increasing despite the fluctuating price because of climate change. 

This is not a surprising turn though. As more people chasing a healthy lifestyle, they are also becoming more informed about the right food, especially fat to consume. 

Olive oil, especially Extra Virgin Olive Oil is a healthy fat that is good for the heart. And not just that, there are also studies that support claims that EVOO has components that can prevent Alzheimer’s and cancer.

Aside from giving you a healthy boost in your diet, extra virgin olive oil is also used in pharmaceuticals and cosmetics, including skin care. 

That is why many olive oil manufacturers became a private label olive oil supplier as well.  And you should too! 

Location is very essential in any business. The most important factor when choosing your business location is the availability of your target market. The best places include food areas, tourist destinations, gift shops and even a lifestyle and fitness area. 

Olive oil has the ability to sell itself, and all you need is the foot traffic around your area. 

A good product line depends on the demand of your market. You can focus on the packaging for restaurateurs and tourists. For example, you can produce olive oils that are packaged in small bottles for travellers and tourists. 

If you want a tasting bar, you can also invest in using a clean looking, well arranged Fusti so that your customers can just come and refill their bottles. Aside from the core product, you can also include different items for purchase like gourmet spices, cheese, etc.

Look for something that will set your store apart from others. As mentioned above, you will be putting your store on an area that has a lot of foot traffic, and this could be that you will have competition as well. 

More often than not, there are customers who will go to your store without any knowledge of the product.  They will ask about the products, the quality etc. and if you have an understanding of your product, then you won’t have any problem answering them. A knowledgeable owner and staff will capture more customer and sales. Again, knowledge is power, and in business? Knowledge is profit.

Olive oil has not only made people healthy, it can also be made into a promising business. Also, it doesn’t need to have a huge capital investment to start. All you need is the location, product line and knowledge to entice more customers and you’re all set. Good luck!

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