Today, it is the age of mcommerce.
Customers do shopping online with their mobiles more often than. They can do it
at home, when they are commuting or standing in different. Research has found
that growth of mcommerce is primarily from smartphones.
The tremendous growth of mcommerce
is because of the improved mobile phone user experience, context driven content,
and more user-friendly mobile search. This trend is likely to continue
throughout the year 2016. Shoppers will get numerous benefits of mcommerce. We’ll
discuss them here briefly.
1.
Scheduled messaging
Push notification enabled
smartphones enable customers to get message even when the sender is not active
using their mobile app.
For retailers, it is important to
make their site mobile friendly. It should work in well mobiles as it does in
case of desktop and laptop PCs. Making the site mobile friendly would make
visitors come back. Live chat and one click calling option benefit customers by
helping them reach your business easily.
2.
Access to information
Using smartphones can access to
product information and helps get customers' response immediately. For
businesses, it'll be easy for them to offer customer service and replying
customers' queries.
3.
Tracking location
Notification based on location
help businesses offer individualized offers - discounts, gifts who purchase
from you on a regular basis.
4.
Help get new customers
Apps with virality, can acquire
more customers. According to sources from eBay, 40% of its new customers came
to know about their business via the app.
5.
Shopping becomes easy
Using mobile apps on smartphones
shoppers make purchases. This is because it is easy to shop, review and check
review. According to Nielsen 63% shoppers search and compare prices using
smartphones.
6.
Track your orders
Tracking the orders is an
important online activity for shoppers according to Nielsen research because
they can do so by using the mobile app. As for retailers, using analytics for
your mobile app, you can enhance user experience and know what actually your
customers are looking for.
7.
Customers can save
Customers use smartphones to look
for the product, etc. According to research by Nielsen, 34% of them do so to
get mobile coupons. Shoppers benefit from by shopping with you and this would
help you put your business in good attention.
8.
Help engage repeat customers
It is important to keep your
customers engaged, if your want them to be repeat customers, that is loyal
customers. According to research by Adobe, 67% of loyal customers like apps
from mcommerce stores that they are a loyal customer of.
9.
A new channel for promoting products
mcommerce generates a new
marketing channel. This helps businesses offer personalized service to their
customers. For example, iBeacons working via product display, signs, etc,
interact with mobile devices close to them.
TruEagle is an
online fashion shopping UAE. It’s providing online fashion shopping for women, online fashion shopping for men, jeans, dresses, pants, accessories and more. If you are looking for
women clothing store in UAE, visit our site.