According research, the number of
users using Instagram in UAE is two million. The Middle East has a high reach
of smartphones and daily as many 80 million photos posted on Instagram. Research shows that it helps in getting 1500%
more engagement that is made by its parent company, namely Facebook.
This is a great opportunity for
ecommerce businesses, which they can leverage. Today, many e-tailers are going
to this social media visual content platform. It makes more persuasive effect
on visitors because of the visual effect it causes.
The following ways would be useful.
Post
high quality photos of products
Instagram is solely a visible
platform where photographs are the prime tools of promoting product/services. Its
followers like good photographs of products. And ecommerce stores can publish
good quality photos of high resolution of their products to utilize the power
of visual content platform.
Encourage
customers to post their photos with your products
By using customers to promote is
an effective way because they are unlike ad models and they are real customers
endorsing the product. This is likely enhance trust and credibility of your
brand.
Use
Hashtags
Instagram has the feature of
Hashtags. This is an advantage because it helps connect the followers to the brand as part of their
marketing strategy.
Give
participants more opportunity
Respond to users positively -
those who post photos endorsing your brand with hashtag, by tagging your brand
to continue the relation between brand and the consumer real and commit for
buying future.
Conduct
contests
Contests are an effective way
engaging your customers on social media platform including Instagram. Use
platforms such as Offerpop or Iconosquare, and ask your customers to post their
photos. Use a hasttag that is specific to the contest.
Celebrate
festive occasion
Connect with customers using to
create positive response from user during festive seasons. Examples New Year
Day, Thanksgiving day, and so on.
For
new products
When new products are coming to
be offered at your ecommerce store, remember to post their images in Instagram.
Showcase
products in lifestye photos
Using lifestyle photos that
depict real life situation is an effective way of leveraging Instagram. This is
so because it gives potential customers how to their brand products.
How
often to post
Make sure you post photos on Instagram.
A conventional rule is to post photos a small number of times a day. Some
businesses post photos as often as they wish within an hour.
Make sure the photos are of
excellent quality. Check the response of users. Monitor the number of followers
regularly.
Though Instagram is only a photo
sharing platform, both small and large companies use it equally to enhance
their sales. Making users post content is a powerful and authentic way of
promoting your brand, and acquiring new customers.
TruEagle is
fashion for women & men UAE. It’s providing online fashion shopping for women, online fashion shopping for men, jeans, dresses, pants, accessories and more. If you are looking for
online fashion shopping for women UAE, visit our site.