Network marketing business skills
Internet
marketing and traditional marketing compared with a small investment,
quick return characteristics of large enterprises in the development
process, you can use the Internet to a new network marketing model to
promote their company's products and services. Here I introduce some of the companies network marketing methods and techniques.
1, corporate blog marketing
Represented by the concept of Web2.0 blog has a good interaction and communication of the very interests and users' participation and creativity. Enterprises can also form a corporate blog to communicate internally and externally, to enhance customer relationships, improve business results.
Corporate blog should be released in the beginning of the establishment on the proposed rules and guidelines, including not disclose confidential information, can not publish the information might jeopardize the company's reputation, etc., in order to reduce the risk of possible corporate blog.
Business value of network marketing blog is mainly reflected in several aspects: can the potential users, for users to access information through the search engine provides an opportunity, you can easily increase the number of corporate websites, blog sites is to establish the authority of the ideal brand one of the ways. Companies can and Sina, Sohu, Netease and other portals to cooperate in opening their own business on its portal's blog, but also to establish authority sites ideal way to brand one.
2, free software marketing
The purpose of network marketing business is to sell your product, and cost effective promotional products is an important way to release a free software, users willing to download free software, but also willing to use free software dissemination and sharing of experiences, if an enterprise free software by way of early, a lot of users, then it can be all kinds of ways to tap the commercial value of these users, enterprise software sales charges.
Free software to do the best regarded as Google, Google has a full range of free software, free software, including the famous: Gmail, Google Earth, Google Pinyin, etc., free software in Gmail, only use Google's domain name, business users want to With Gmail, Google Apps will use fees Apps. Similarly, Google Earth itself is free, but to use high-resolution print or import data, use the toll of the Professional Edition.
If the business does not correspond to the charges and free software software, it can still use free software for marketing, such as Google Pinyin input method of the example, this software is free, there is no paid version, but Google will bundle the Google Toolbar Pinyin, also tied set a Google search, the latest version of Google Earth is also bundled "Google Updater", so by popular free software to promote their core, or fee-based products.
3, online advertising and marketing
Baidu to promote through Google Adwords and other products, companies can expand the network to promote the traditional software sales, for example, a user searches a particular industry problem keywords in the search results display business-related solutions and products, or in some well-known blog or website to do targeted advertising related to content, that content will attract users interested in business related to the product page, you can also achieve low cost network marketing. If the ad optimization when budget allocation is reasonable, then the ROI (return on investment) will be high.
4, the community outreach approach
Some well-known in the community to carry out some activities, the formation of online and offline interaction, hold online meetings or regular line to promote the Conference to encourage blog writing, etc., can be in the community and promote the company's products on the SNS.
Large enterprises on the network does not have much advantage over small and medium enterprises, and tend to ignore the role of network marketing, network marketing, many companies even do not understand this method of promotion, compared to traditional media, online marketing advantage is obvious. Its low cost, wide range of audiences, communication and high efficiency are the advantages of network marketing privacy, companies want to develop their own blue ocean, the only way for low-cost marketing. In the new economic situation, who can grasp the pulse of Internet marketing, who will be able to obtain the winning opportunities.
1, corporate blog marketing
Represented by the concept of Web2.0 blog has a good interaction and communication of the very interests and users' participation and creativity. Enterprises can also form a corporate blog to communicate internally and externally, to enhance customer relationships, improve business results.
Corporate blog should be released in the beginning of the establishment on the proposed rules and guidelines, including not disclose confidential information, can not publish the information might jeopardize the company's reputation, etc., in order to reduce the risk of possible corporate blog.
Business value of network marketing blog is mainly reflected in several aspects: can the potential users, for users to access information through the search engine provides an opportunity, you can easily increase the number of corporate websites, blog sites is to establish the authority of the ideal brand one of the ways. Companies can and Sina, Sohu, Netease and other portals to cooperate in opening their own business on its portal's blog, but also to establish authority sites ideal way to brand one.
2, free software marketing
The purpose of network marketing business is to sell your product, and cost effective promotional products is an important way to release a free software, users willing to download free software, but also willing to use free software dissemination and sharing of experiences, if an enterprise free software by way of early, a lot of users, then it can be all kinds of ways to tap the commercial value of these users, enterprise software sales charges.
Free software to do the best regarded as Google, Google has a full range of free software, free software, including the famous: Gmail, Google Earth, Google Pinyin, etc., free software in Gmail, only use Google's domain name, business users want to With Gmail, Google Apps will use fees Apps. Similarly, Google Earth itself is free, but to use high-resolution print or import data, use the toll of the Professional Edition.
If the business does not correspond to the charges and free software software, it can still use free software for marketing, such as Google Pinyin input method of the example, this software is free, there is no paid version, but Google will bundle the Google Toolbar Pinyin, also tied set a Google search, the latest version of Google Earth is also bundled "Google Updater", so by popular free software to promote their core, or fee-based products.
3, online advertising and marketing
Baidu to promote through Google Adwords and other products, companies can expand the network to promote the traditional software sales, for example, a user searches a particular industry problem keywords in the search results display business-related solutions and products, or in some well-known blog or website to do targeted advertising related to content, that content will attract users interested in business related to the product page, you can also achieve low cost network marketing. If the ad optimization when budget allocation is reasonable, then the ROI (return on investment) will be high.
4, the community outreach approach
Some well-known in the community to carry out some activities, the formation of online and offline interaction, hold online meetings or regular line to promote the Conference to encourage blog writing, etc., can be in the community and promote the company's products on the SNS.
Large enterprises on the network does not have much advantage over small and medium enterprises, and tend to ignore the role of network marketing, network marketing, many companies even do not understand this method of promotion, compared to traditional media, online marketing advantage is obvious. Its low cost, wide range of audiences, communication and high efficiency are the advantages of network marketing privacy, companies want to develop their own blue ocean, the only way for low-cost marketing. In the new economic situation, who can grasp the pulse of Internet marketing, who will be able to obtain the winning opportunities.
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Comments (2)
Mark Alexander2
SEO Consultant
It's very useful information!
Robert Sanders6
President CEO
While this is a hard read, it contains varied usable suggestions for the internet beginner, the last paragraph seems to tie it all together. I will explore it's options in more detail as time permits.