Navigating SEO With Google Search Console

Google recently made a certain title switch on its website that has people both intrigued and confused. The company made the decision last week to switch from “Google Webmaster Tools” to “Google Search Console” on an SEO monitoring website it provides.

The implications of this switch have people talking and worrying about what this could do to their personal and company SEO. While the switch can be explained in relatively simple terms, a marketing firm with SEO specialization will be able to help navigate your company through this change and expansion. These SEO specializing companies will also be able to further explain the expansions to any company still seeking clarification.

The Change

In previous years Google’s Webmaster Tools page helped website creators and SEO specialists determine how well their sites were doing in regards to Google’s search guidelines. With the recent name change these guidelines have not changed, they have only expanded.

Companies now have access to even more information about the performance of their webpage and the effectiveness of their SEO and content marketing strategies. With this added information companies from Utah to the Southeast can streamline their strategy and perform better than ever before.

SEO specialists have the skills and ability to navigate these expanded tools in order to help companies without SEO experience understand them.

For Both Big and Small Businesses

Small local businesses in places like Utah have access to the same tools that large Utah companies have access to as well. These tools can help a wide range of businesses, and will ultimately give all companies, be they large or small the customizable tool kit that they need to advance their online presence, no matter the level at which it currently exists.

Along with crawl data, search traffic and search appearance features are easily accessible through Google Search Console. The new name doesn’t mean a new game, it just means more data for you and your company.

Maddison Driggs writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well. Follow on Twitter