Mobile Friendly Websites Prevail In Local SEO Rankings

Last Spring Google implemented an algorithm change that shifted the way it ranks search results — mobile-friendliness was made a ranking signal for all websites. This change came about from the explosion of mobile web use in recent years, which has only continued to increase since the new ranking factor was established. Mobile searches have now surpassed desktop searches on Google in several countries including the US. Other major sites are seeing similar traffic trends unfold: more than half of Facebook’s 1.7 billion active users exclusively visit the site via mobile device, and approximately 60% of Wikipedia’s unique visits were from smartphones in 2015.

As a business owner, this information will impact your marketing and local SEO strategies. For your site to achieve high search rankings, and for you to connect with the customers who are searching for you online, you must have a mobile-friendly site.

How do I know if my site is mobile-friendly?