Microsoft CRM Integration - All Possible Options

With businesses turning their attention towards their customers and more of front office work, the intention remains providing higher value added services in order to deliver greater levels of customer satisfaction.

This calls for a CRM Solution that would help unify people, systems and processes. This results in increased productivity. This also has a better impact on business and helps build profitable relationships. Customer Relationship Management is becoming more and more strategic and the CRM Solution ought to cover almost every functional area within the organization which often calls for a possible integration with multiple other systems.

An integration between the company’s ERP and CRM Solutions will ensure that tasks otherwise handled independently by both get to be managed in cohesion.

1. Just like a Microsoft Dynamics CRM Customization helps work according to one’s convenience, a Microsoft CRM Integration ensures information is available at any point in time. It can be sought real-time from the ERP and displayed on the CRM.

2. There will be consistency in data. The company can ensure data standardization as well as process standardization. The entire business process gets organized well. Two entirely different applications get managed together.

Very similar to a Microsoft Dynamics CRM Customization where the end user decides what functionalities he wants implemented, a Microsoft CRM Integration too has certain integrations options available:

1. Web Services and Post Callout

2. Real-Time Integration Framework

3. BizTalk Server 2006 Adapter for Dynamics CRM

In what will be done by your nearest Microsoft Dynamics Partner in Australia, the CRM Integration for Web Services and Post-Callout will feature rich SDK allowing server as well as client side programming. Through server side programming developers will get to write integration modules and through client side programming they will get to integrate Dynamics CRM with custom web pages.

Real-Time Integration Framework or RTIF is an option to integrate MS Dynamics CRM with other MS Dynamics ERP Solutions such as AX and NAV. This ensures information availability and data consistency between both applications and facilitates synchronous as well as asynchronous communication as well. RTIF helps manage links between corresponding records of integrated applications eventually resulting in data consistency. The end user can configure flows between applications. This can be made both uni-directional as well as bi-directional. This also ensures that run-time functioning does not get affected.

BizTalk Server 2006 Adapter for Dynamics CRM facilitates all kinds of integrations between business applications. Still, it is most recommended for business process collaborations. By using this you will be able to integrate your ERP with Dynamics CRM and experience the wide array of benefits once the integration is done. This solution ensures thorough data consistency from top to bottom, an attribute it is most famous for.

All 3 will eventually be carried out by your nearest Microsoft Dynamics Partner in Australia and depending on which one suits your best, you can accordingly go ahead with that.

These integrations are very handy and allow companies to reap all the benefits mentioned in the write-up at the very start.