Mercedes Benz: The Top Luxury Car Brand in India

by Reah Gupta Sales Manager at T&T Motors

The Indian arm of the German automaker, Mercedes Benz, has the largest network spread amongst all luxury carmakers, with a presence in 47 Indian cities through 95 outlets. The AMG performance sub-brand of Mercedes Benz also enjoys a strong retail network and presence in the country through the exclusive AMG Centres that are located in 6 cities.

Mercedes-Benz has always promised and delivered unparalleled benchmarks in the luxury car service domain, which has helped make it the go-to choice for customers in India. The brand has redefined the after-sales experience by digitalizing the service process and offering speedy, personalized, and priority services to all customers. Mercedes Benz prices its cars and products intelligently to offer the best customer experience as well as a low cost of ownership.

Milestones

Mercedes Benz India recorded the highest sales in the luxury passenger car segment in 2019 and emerged as the country’s best and most-selling luxury car brand for the 5^th consecutive year. Outrunning its closest rivals the global luxury brand sold 13,786 units in India last year alone.

The brand achieved a considerable number of sales during the ceremonious festive season, which was the highest ever in the quarter (3871 units). This could perhaps be contributed to the launch of three new models during the period – the Mercedes Benz G 350d, V-Class Elite, and the GLC facelift, which could have been a catalyst for the uplifted sales.

The Crowd Favourites

The C-Class sedan and the CLA remain on top of the list when it comes to customer preference. Both the models offer cutting-edge technology, elegant designs, and extravagant interiors to sway popular opinion in their favour. The Mercedes Benz price strategy has also been highly effective with entry-level sedans, attracting a variety of customers and standing out in the segment.

During the year, the E-class sedan was the brand’s top seller, with the highest number of units being sold. The car also witnessed exceptional demand for the new Long-Wheelbase variant. The E-class sedan came out as the single highest selling model for the brand in the January to December 2019 period.

The SUV segment comprising the GLA, GLC, GLE and the GLS maintained their momentum as the strongest selling segment, with the GLC remaining the most popular SUV. The New GLC led the SUV portfolio for Mercedes-Benz.

The increasing sales numbers strengthen the link between Mercedes Benz and Indian customers, showcasing their trust on the brand and its products. Mercedes Benz prices in the country are also a reflection of the customer-centric approach of the company, and their offering the best in performance, luxury, and safety at highly competitive prices as compared to the competition.

Mercedes Benz has ensured that its entire range of cars and SUVs has made been BS6-compliant and the new C-class and E-class models have also joined the ‘Connected Car’ family with Mercedes me, making Mercedes Benz India as the only luxury brand having all the cars in its portfolio available with connected-car technology.

Through the ‘My Mercedes, My Service’ feature, the brand aims at enhancing the customer’s overall ownership experience. Mercedes Benz has also introduced the ‘Mercedes me connect’ and an E-Commerce platform earlier this year for the best customer experience in India.