Mercedes Benz: An overview on the most Loved Luxury Car Brand in Indiaby Reah Gupta Sales Manager at T&T Motors
Mercedes Benz is an international luxury automobile manufacturing company. It is based and headquartered in Germany, and is a part of Daimler AG. This company is a well-renowned name in the automobile industry for manufacturing the best-in-class luxury vehicles, including coaches, cars, buses, and Lorries.
The first ever automobiles under the name of ‘Mercedes Benz’ were manufactured in 1926. Ever since its inception, this luxury car brand has been responsible for introducing a number of safety related advanced technological innovations into the vehicles, which were subsequently adopted by various other vehicle manufacturers as well. Mercedes Benz is known to be one of the most reputed, admired, and well-established automotive brands across the globe.
Mercedes-Benz in India
Mercedes Benz India was established in the year of 1994, and it is the wholly owned Indian subsidiary of Daimler AG. The headquarters of Mercedes in the country is located in the city of Pune in Maharashtra. Mercedes-Benz was essentially the first luxury automotive brand to enter the Indian market, and had a major role to play in introducing the local consumers to the concept of luxury cars. This company is known to have the widest reach among all the luxury car brands in the country, in terms of both marketing and sales. There are more than 80 outlets of Mercedes-Benz spread across 40 Indian cities, and it is growing in numbers with every passing year. Interested buyers can easily get detailed information about the prices of various Mercedes car models in India from these outlets and even test drive these luxurious vehicles.
This German luxury vehicle company rolled-out its 100,000th car in India quite recently, which essentially reflects the exceptional brand equity and customer trust it enjoys in this country. Its unparalleled network and innovations in customer service has played a key role in the consistent growth in the demand of Mercedes-Benz products here. In fact, in the year of 2013, the renowned Fortune India Magazine even recognized Mercedes Benz as India’s Most Admired Company. Over the years, this company has additionally topped a variety of surveys where the participants were asked to rank major enterprises in the automotive four-wheeler category. For many in the country, the name Mercedes is synonymous to the concept of luxury cars.
Advantages of Owning a Mercedes
Mercedes vehicles are known to offer an unparalleled performance and maneuverability along with number of cutting-edge luxury features, including resonant sound systems and ambient lighting. Being a company that prioritizes the optimal safety of its customers, Mercedes cars are ideally equipped with a host of safety features such as Active Lane Keeping Assist, Blind Spot Monitoring, Night View Assist, Pre-Safe break, etc.
Therefore, it would not be wrong to say that owing to the legacy and exceptional features, the demand for Mercedes vehicles is always on the rise. The showrooms of Mercedes everyday witness a heavy footfall of auto enthusiasts enquiring about the features and prices of Mercedes cars in India.
Created on Jun 22nd 2018 01:48. Viewed 422 times.
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