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Many Ways in which COVID Sped Up Retail Digital Transformation
by Tech Trendz WriterWhen 2020 first rolled around, little did the world know just how different our lives were going to be in just a matter of months. Suffice it to say that covid took a toll on anything and everything, including, of course, the world of retail. With people confined to their homes, retailers were quick to adapt and innovate to leverage digital tools to continue serving customers.
The pandemic has, then, also put the spotlight on retail digital transformation and the importance of customer experience in such a market. Well, to keep pace with all these changes, retailers must first understand that despite the digital transformation, the customer is still the king. From an eCommerce perspective, the digital transition was pretty different. While certain marketplaces embraced advanced digital commerce, the others had introduced new technologies to expand their business processes when the time became right. Interestingly, many had what amounted only to digital window dressing that comprises attractive online storefronts with empty virtual rooms behind the home page.
Anyway, to win them over in this evolving market, retailers would do well to set up seamless user experiences by the way of modernized systems, updated data integration workflows, and more.
Now that we know about important it is to continue focusing on customer experience even in this digital technologies-driven retail world, here are some tips to help you deliver a top-notch customer experience:
- Optimal mobile app experience: It is no secret that modern customers rely heavily on their smartphones and countless apps on them to do, well, pretty much everything. Hence, it only makes sense that they would turn to mobile apps for shopping as well, thus making it vital that retailers ensure that their customer-facing app is easy to access and use.
- Endless aisle: The endless aisle refers to the concept of a flowing shopping experience wherein shoppers can browse for whatever they need online and execute the actual purchase in the store. The concept works the other way round as well, by the way. This union of e-commerce with physical retail stores has offered customers the kind of convenience that keeps them coming back for more.
- Personalization: The demand for personalized experiences had emerged long before the pandemic arrived and customers continue to want and expect such experiences even as the world treads towards the end of the pandemic. Thankfully, artificial intelligence is here to help retail companies deliver highly tailored retail experiences across both physical and digital stores. Some retailers are taking it up a few notches and integrating mixed reality media to further differentiate their retail experiences.
- Touchless payments: A key change that has become vital for any retail endeavor in the post coronavirus age is touchless payments. It is evident that most people now do not look favorably upon touching touchpads or other such tools to facilitate payments. Hence, it makes sense that touch-less payments have become such a huge favorite among retailers as well as their customers, of course.
Even as the world slowly returns to its pre-COVID pace and ways, the fact remains that one simply cannot deny that the coronavirus pandemic had such an impact whose repercussions the world will continue to realize and see for a long, long time.
It is also obvious how people now go about engaging with retail business has been completely transformed too; digital tools are no longer nice to have — they have been rendered an absolute must for retailers now. So, if you too want to help your retail business brace for what lays ahead, you ought to start looking for a trusted service provider with extensive experience in digital transformation for retail.
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Created on May 11th 2022 07:40. Viewed 301 times.
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