DIGITAL TRANSFORMATION OF RETAIL
by Trident Information System PVT LTD Trident Information System Pvt Ltd.The competition in retail is at an immense level. Satisfying
the customer is no longer a piece of cake. They have infinite choices at their
fingertips and also have a voice. In this era of the customer – where
technology has transformed the way of how we engage, connect and interact with
one another, it has become very important for organizations to monitor the
customer's demands to render great experiences and build long-lasting
relationships with them.
In spite of this, many retailers are not accepting the fact of changing
the way of doing business. They need to realize that they have to change as
customers won't change for them. If they don’t, they will soon be seen as
irrelevant or “boring” – labels that can be the death knell for any retail
business.
So how to engage a technologically-savvy and selective customer? How can
a retailer differentiate themselves from the competition, and deliver the
extraordinary experiences that customers seek?
There is only one answer to all the question and that is Digital
Transformation.
We got the answer to what is the solution for retailers and that is
digital transformation but we should also know the answer to how you should
digitally transform your business? , which we will discuss in below context
Technologies Leading Digital Transformation in Retail
Here are technologies that can keep retailers alive and well, if they
remember to keep customer a top priority:
Omni channel retailing is a fully-integrated approach to commerce,
providing shoppers a unified experience across all channels or touch points. It
doesn’t require you to be everywhere, just everywhere your customers are. True Omni
channel shopping goes beyond brick-and-mortar locations to mobile-browsing,
online marketplaces, social media, and wherever your users browse online
through retargeting ads. Nearly 75% of shoppers say they use multiple channels
to compare prices, hunt for discounts, or use in-store tablets to shop online.
Various Researches suggests an Omni channel approach results in:
- A 9.5% year-over-year
increase in annual revenue
- A 7.5% year-over-year
decrease in cost per customer contact
- An 89% customer retention
rate vs. 33% for companies with weak Omni channel customer engagement
Therefore retailers must realize that this distinction is what separates
their enterprises from the rest.
2) IoT
Bringing innovative business models, smart shelves have already started
working their way into the retail industry. Being placed on the goods, RFID
tags have an integrated circuit and a microchip antenna that transmits data to
the RFID reader. Information is collected from the RFID tags and sent to an IoT platform, where it’s stored and analysed. By
monitoring inventory and transmitting data about items movements and
whereabouts to an IoT platform, the system can provide
retailers with information about customer needs and preferences, showing them
ways to improve their services, increase customer interactions, and boost
sales.
Researches on IoT shows that:
- 77 percent of retailers
believe that IoT solutions help improve
customer experience.
- 89 percent of early-movers
in the retail report that IoT enables us to gain increased
insights into customer preferences.
Most of the Retailers find it costly but they should realize that the
ROI of IoT is great and above facts are proving it right.
3) POS
Electronic POS software systems streamline retail
operations by automating the transaction process and tracking important sales
data. Basic systems include an electronic cash register and software to
coordinate data collected from daily purchases. Retailers can increase
functionality by installing a network of data-capture devices, including card
readers and barcode scanners.
Depending on the software features, retailers can track pricing accuracy,
inventory changes, gross revenue, and sales patterns. Using integrated
technology to track data helps retailers catch discrepancies in pricing or cash
flow that could lead to profit loss or interrupt sales. POS systems that monitor inventory and buying
trends can help retailers avoid customer service issues, such as out-of-stock
sales, and tailor purchasing and marketing to consumer behaviour.
The good news is that it looks as though many players in the retail
industry have already recognized the importance of POS. A survey by Alteryx and
RetailWire of nearly 350 retailers, found that 81% of respondents say it is
more than just ringing up sales, it also gathers important metrics such as
planning your stocks, forecasting, sales trends, and more.
4) MPOS
Mobile is transforming the way we shop and how retailers run their businesses.
Its features are the same as POS but still, you need it as it gives retailers
the flexibility to be able to add extra checkouts rapidly at a busy time and
when queues start to lengthen as you don't want the customer to wait in long
queues.
If you want to be an ace in this competitive retail environment you must
digitally transform your business. Digital Transformation of retail business is
not a choice, it is a need.
If you want a complete digital transformation of your retail business
then you can blindly trust Microsoft gold partner Trident Information Pvt. Ltd. as its LS retail solutions is all in one
solution for digital transformation.
Sponsor Ads
Created on Oct 14th 2019 00:57. Viewed 627 times.