Make Your Fleet Work Overtime

by Maryam Shaikh Blogger by Passion

Recent years have seen huge transformations in the marketplace, with a significant shift online. Many small business owners are now expanding their operations from physical storefronts to focus on e-commerce and delivery options.

This can mean buying or hiring vehicles to get goods into your customers’ hands. For small business owners using personal vehicles to provide this service, custom vinyl car wraps add a professional edge to your deliveries. Additionally, these wraps continually bring valuable messaging to your local audience wherever you drive.

Growing businesses may be looking at more significant delivery alternatives. If you own a fleet of cars or trucks, having them sit idle can be very costly. Instead, customize them with updatable and removable messaging, and make your fleet work overtime. Vinyl wraps are an affordable way to create impactful messaging that works to influence your audience 24 hours a day, whether or not your fleet is even on the road.

From highways to truck stops to your own front drive, a vehicle with a custom wrap is a travelling billboard no matter where you park or drive it. Let’s look at how you can take your marketing on the road and build your customer base with vinyl messaging for fleets.

Endless Options

When it comes to promoting your brand with vinyl wraps, the sky’s the limit. Vinyl comes in an enormous assortment of colours, textures, and finishes, so you can create a really unique look for your company. This makes wraps ideally suited to building brand awareness.

Compared to custom paint jobs, vinyl is also very affordable. It offers flexible application options, meaning you can choose partial wraps if that’s what your budget allows and still achieve a professional and coherent look for your fleet.

It’s also fully removable. This makes vinyl a great option for small businesses who want to include personal vehicles, or aren’t sure about making a permanent commitment to a branded fleet. Vinyl wraps that are well maintained can last many years, but can also be removed at any time without damaging the paint underneath. In fact, wraps actually protect the original finish so you can restore your fleet vehicles to their original beauty whenever you’re ready for a change.

Before you get started, here are a few things you’ll need to consider:

1.    Think about your design

Vehicles are an ideal canvas for messaging because they capture the attention of a constant stream of fresh drivers. This makes them highly effective for building brand recognition. Keep in mind that your audience will only have a few seconds to register your message, though.

It’s important to make your design simple. A great logo can really pop, but otherwise include only basics like your company name, website, and phone number to avoid having it look too cluttered. It’s also best to choose a clear font that can be read from a distance, and to maintain font consistency throughout the design.

2. Add images

Including images in your design can greatly increase its ability to garner attention. Vinyl wraps are a perfect medium for printing colourful and complex eye-catching graphics. You’ll have to consider the placement of graphics carefully because vehicle wraps are 3D in nature. This means that placing them on curves and corners can lead to odd stretching of images. Make sure your design is structured to feature graphics with optimal placement.

3. Hire a professional

Increasingly, DIY enthusiasts are taking on vinyl wraps as a weekend project. When it comes to wrapping your fleet, no matter how small, we recommend you don’t take this route. Hire a professional.

Working with vinyl can be frustrating and tricky. You want the finished job to reflect the level of professionalism your customers expect from your business. A skilled installer will use high quality materials that apply smoothly and resist fading, and create a finished product that’s indistinguishable from a custom paint job. Professionals also know how to work with a 3D application to make sure your messaging and images are perfectly positioned.

Get driving

Wrapping your fleet of vehicles is a one-time expense that can lead to years of memorable advertising and reach a wide audience base. You’ll be capturing the attention of drivers wherever your vehicles drive or park, effortlessly building brand awareness.

When it comes to consumer loyalty, your trustworthiness is essential. Vinyl wraps create recognizable branding on your delivery vehicles, making them an easy way to reinforce your credibility.

Stand out from competitors by taking your message on the road, literally, with customized vinyl wraps for your company vehicles. Endlessly adaptable, fully removable, and affordable even for new business owners, vinyl wraps are a great way to make an effective and memorable impression.

 

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Created on Jun 7th 2022 04:51. Viewed 151 times.

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