Make it or Break it - How a Winning Business Model can affect your Company

Formulating a truly unique product or idea that consumers are willing to buy into is often difficult for aspiring businesses. If a person is able to overcome the task of creating a marketable product, his or her journey to creating a profitable business is just beginning. Funding, marketing, and the actual logistics of the business are all vital elements to the success of a company.

Finding a winning business model for a company can be key in building a strong foundation that will set the business on a path to success for years to come. Learning exactly how to follow through on promises made to consumers creates a confidence and trustworthy impression that can set a business apart from competitors.

Charles Howard CallAhead is the Owner and Chief Executive Officer of CallAHead, a portable toilet company in New York. Howard’s vision and foresight has propelled CallAHead to a position as an industry leader with the largest variety of portable toilets and more one of a kind units than any company in the industry. Howard believes in providing the best service to his customers and has created a business model that has produced stellar results. One of the key elements of his business is investing in his employees and being well staffed with back up protocol in place. For every 4 route drivers there is an extra truck and for every piece of equipment in the field there is matching equipment ready in inventory. If there is a need for 10 account executives, Howard would employ 15. Providing the best service to consumers in instrumental to his company and consumers appreciate the added effort.

Finding the right groove for a particular business can take some time. While CallAHead’s model may work well for them, other businesses may need to explore options that would differentiate themselves from companies in their given industry. Finding the perfect formula can take time but putting the effort into the business in the beginning can produce lasting results, allowing the company to thrive in the future.