Major Factors Influencing Online Consumer Behavior

One can create what they think is the top store in the world. However, if they fail to line up it with the standard online customer behavior, then it is difficult to make sales. There are numbers of knowledge one need to know about online selling to get success in the field.

One must learn every minute detail related to their products or services and niche they want to precede or operate in. It is also very essential to have the basis understanding and knowledge of the technology on which this online business is based. The next essential thing one should know is the online marketing insights, or the knowledge to promote the online store. There are huge chances that one might be doing all this on their own for quite some time.

However, a crucial aspect of the online business gets often vanished among all this data – the online customer behavior. Past of this cause is that it appears apparent – someone else lands on your online site, finds services or products he or she wants and offering the rare is right, product shipping in contained by reason and the service or product is of course available, buys.

However, all this is not so easy. There is lot more to the consumers buying process as compared to the 4 different levels framework usually discussed –

- Search for the solution

- Need recognition

- Purchase

- Evaluation of any alternatives

There are primary processes that occur at every of the above mentioned stages. Anyone planning to start an online store to sell their services or product should first learn about all of them.

FFF Model of the Online Consumer Behavior –

In the year 2012, two professors of management Vinay Kumar and Ulwala Dange from S.B. Patil Institute of Management and Priyadarshini Engineering College respectively proposed an impressive model of online customer behavior. Of course, this was not the very first time such model has been proposed by anyone, but this model was much more relevant to today’s customers.

The FFF model considers all external as well as internal factors that affect the customers buying behavior. Further it proceeds to confer several filtering elements consumers will concern for making their selection of any store to buy from and modified filtered buying customer behaviors depends on their final choice.

Three essential factors that influence online customer behaviors are –

1. Factors

2. Filtering Elements

3. Filtered Buying Behavior