Articles

Browse Articles  »  Internet & eBusiness  »  Cultural Awareness – Plays Significant Role...

Cultural Awareness – Plays Significant Role In International Marketing

by Future Brands Business specialist
E-commerce branding has evolved rapidly in the last few years from great discount brands are shifting their focus on developing emotional bonds with their customers.

Cultural awareness in between international traders is not as new to the market as the marketing pundits assume. When the company like East India came to India to start spice trade in the country in 17th century, they put additional attention to the values of Indian culture to make their place in the Indian market. however, possibly the competition was not that tough at that point of time, even though traders of that time is very much aware about the e-commerce branding in their efficient trading strategy.

Nowadays, when traders are taking their companies on global level with their products or services have to at ease with the local traders who already possess vast knowledge about the reaction of the local customers to particular cultural pulse.

The local traders have already made their presence much earlier in the local market. Hence, the new traders should be ensure about their products and e-commerce branding methods as it can be a sensitive thing for the cultural values of the local customers for leaving a great impression on the customers about their brand.

Crossing all Barriers –

Any trader planning to enter into the Indian market should be aware about the Indian culture in each aspects of their marketing that includes selling, advertising, promotion and label printing of their products or services. The cultural awareness includes the lifestyle, language and behavioral patterns of the locals of the country. Of course, the trader should do the label printing in local language of the country but this is not the only place where the language barrier comes to an end.

The traders should also give extra preference to the name of the brand will introducing in to some other country or foreign shores. For example, US people pronounce Hyundai as “Hun-day”, whereas when we talk about offering marketing promotion in Korea, it gets pronounced “Hi-yun-day”.

This little bit of alteration make it much easier for the customers in US to pronounce the name of brand that is a vital step while popularizing car brand. In other means, the name of the brand means something entirely different in other country for example the name of the one famous baby food trader “Gerber” in French means vomiting. Hence, several times e-commerce branding is rebranded under distinct name for avoiding embarrassment.

Sponsor Ads


About Future Brands Freshman   Business specialist

9 connections, 0 recommendations, 25 honor points.
Joined APSense since, April 13th, 2015, From Delhi, India.

Created on Dec 31st 1969 18:00. Viewed 0 times.

Comments

No comment, be the first to comment.
Please sign in before you comment.