Logo designing- How to avoid faux pas
Technology has revolutionized different aspects including business marketing strategies. Research in the recent past has stated that there are more than 644 million websites live on the internet, and the number keeps increasing on a daily basis. With these huge numbers websites, designers are faced with huge challenges trying to make their website to be outstanding. Nonetheless, some enhancements may affect the usability of the websites thus reducing traffic to the website due to degradation.
Logo design services must make sure that their designs are user-friendly. These designs always make sure that visitors achieve an excellent and easy navigational experience. There are many website design faux pas that exist.
Here below are the major one that seem to be rampant in a significant number of websites currently:
Infinite Scrolling
Limitless streaming of content without the need for navigation is excellent for users. This feature enables users to access quickly contents of the websites they visit without being redirected to other pages. However, this web design has some shortcomings. If the website does not have a search feature option, users may not be able to see the same information repeatedly. This makes the site have low ratings and traffic because it is unreliable for users when they need certain specific information.
An infinite scrolling website may have a lack of search ability problems. At some instances, users search for certain information they had earlier found on the website only to find zero matches. The scenario arises as a result of information not yet being loaded on the infinite scrolling website. This aspect is very frustrating to users resulting in low ratings and traffic to the specific websites.
Multi-level navigation
This website design provides multiple and nested levels of navigation items. Each time a user navigates to a specific item; it's subcategory items become available. This design reduces clutter on the navigation bar. The design only hides the complexity of the site but does not make it simpler for users to browse through. Also, the design requires users to hover with precision to be able to open their desired pages.
If a user is not precise, they may end up viewing a page that they did not desire to open. This wastes time since the users need to navigate carefully and slowly. This complexity in the ability of users to navigate the site quickly makes it less desirable reducing traffic to them.
ILL-considered icons
Icons are effective in making navigation through websites quickly and easily. Some of the icons are universally used for the same purposes. Website logo design services experts advise that every web designer should make sure that the icons put up on their websites serve their universal purpose. A web design faux pas consists of a lot of unrecognizable icons. These unrecognized icons make the navigation of the website to be complex to navigate thus less traffic is experienced on the website.
Some website designs have a lot of content that overshadows the icons. Since the icons cannot be located easily, users find it hard to navigate through the site. The website does not qualify to be user-friendly thus the traffic is significantly reduced.
Logo design services must make sure that the logos they design for every website are of the correct size. A well-designed logo makes the website appealing and increases the number of people who view it regularly. Web sites are an effective digital marketing strategy for every business. Therefore, the designs must be easy-to-navigate to attract more people to browse through the content. The navigation bar should also be well designed to make sure that users can quickly access the content that they require quickly and easily.
When designers avoid these common design mistakes, the website becomes fully functional and effective for marketing purpose.
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