Local Search Engine Optimization For Small Businesses

The organic search results are quite a tough place to fight for top rankings. So, what about the local search results?

Even harder. Besides traditional SEO, there is several local search engine optimization service that small business needs and have to worry about when jockeying for top positioned for local keywords.

• Google My Business – category, keywords, location, etc.

• Mobile Signals – mobile friendly site, clicks, check-ins

• On-page optimization – title tags, meta descriptions, NAP, content

• Link building – trust flow, authority, amount of links linking to

• Off-page local signals – citations, listings,

• Reviews – quantity, quality, source strength, variety

• Social signals – localized facebook profiles, twitter and instagram accounts, etc.

• Personalization – your search history, likes, previous reviews, etc.

In a nutshell, Google has compartmentalized these into three main local ranking factors:

• Distance

• Relevance

• Prominence

So, how do you separate your business from your local competitors?

Some people lend more weight to different ranking factors, but as a safety net you should ensure that all of your boxes are checked.

Begin With Google My Business

You must start with creating a Google My Business (GMB) profile. Now, GMB pertains to every three local SEO ranking factors for businesses that Google mentioned, so this is actually the ground zero for your local SEO efforts.

Ensure all the information is correct and the category you use for describing the business is really accurate.

You can hire experts offering local search engine optimization service to help you create the profile and offer other assistance.

Consider Google Posts

Businesses can now take benefits of Google Posts. Google Posts is a feature that allows businesses to share relevant content, updates or other offers on their GMB profile in the SERPs.

Now, the content can come in the form of videos, links, images or simply textual updates designed for quick engagement with users.

Name, Address Phone Number (NAP)

NAP is one of the biggest ranking signals telling search engines your website business is a possible solution to localized queries.

Give the NAP will cover distance and relevancy- 2 of 3 most crucial factors- it is extremely vital that  you remain consistent on these fonts.

NAPs are what would appear in citations across the web when other websites such as local listings mention your business.

Local Listings- Where To List The Business

Knowing where you list your business isn’t as easy as you think. For that, there are experienced professionals offering you best local search engine optimization service.

The listings are essential since it will identify the website as a local solution within the right categorical listing and they would help gather more positive reviews.

Now, once you are presented on a variety of different citation sites, you must run a check to ensure all of the information is correct on each one.