LinkedIn, Video Marketing Like a Pro

Many companies today struggle coming up with corporate videos or any kind of videos that connect with their intended audience. Video production as a profession has experienced a lot of changes in recent years. Some of these changes are due to mobile filming technology and new, less expensive techniques that have enabled some companies to create successful videos. For example, LinkedIn recently launched some very good corporate videos about using their mobile app, using many techniques perfected by the best companies in Utah.

Humanity

The biggest opportunity that is provided in a video is the ability to tell a story. This story gives further opportunities to connect with the audience on an emotional level. After all, being empathetic and relatable is how most online video-making pros gather followers. The best YouTube and Vine stars create amazing content based on everyday life, easily connecting with fans and followers. LinkedIn was able to take advantage of these ideas in their videos and incorporate them into their videos through their main character, Martin.

Easy to Digest

LinkedIn broke up their instruction into four separate video segments. The problem that many companies in Utah and elsewhere will have is trying to crunch everything into one video. This makes the video content-heavy and lacking in relevance. People will not remember nearly as much of the video because it overloaded them with information. Making a production easy to understand is key to its success.

Strategy

LinkedIn’s strategy with their video was to help people learn to use the app in an effective way. Many times companies from Utah to the East Coast will focus too much on simply making a production rather than thinking about how the video will benefit the viewer (and ultimately the company). Without that vision, the project will lack purpose.

These tips are sure to make any company’s clip a more relatable and effective tool. LinkedIn was able to experience success because they kept the viewer in mind and made a simple, but well-crafted video.

Nate Myers writes for Fusion 360, an SEO and content marketing agency. He writes for many other clients as well.