Leverage Mobile, Optimize In-Store Experiences

If you carefully observe the current business scenario within the context of consumer experiences, you’d notice that your consumers nowadays are always connected and on the move. They expect a seamless shopping experience along with highly personalized services. As a retail business, focusing on a single platform is no longer seems prudent. Mobile devices and smartphones have pervaded everyday lives to such an extent that retailers are required to step up their efforts in enhancing their in-store experiences.

It appears that the retailers have finally awakened to the connected customers; customers who do not lay much emphasis on the distinction between multiple marketing channels. While the experience and immediacy of a physical store is impressive, online shopping offers the ease of personalization and detailed information. A combination of these aspects can empower retailers in optimizing their in-store consumer experiences by leveraging mobile technologies. The services of an ecommerce web development company can be enlisted to determine the feasibility along with the implementation details of such a plan. How can retailers leverage mobile while optimizing their in-store experiences? Read on to find out.

1. Measure, Analyze, Track and Test

The retailers need to implement data analytics solutions to understand the deep linking between consumer engagements and their buying behavior. It is essential for these retailers to understand the nature of their in-store traffic, the shopping time spent per user and purchases to optimize experiences, besides facilitating faster product discovery and delivery. Despite being seemingly easier to implement on an app, implementing in a physical store can seem to be a Herculean task. For enhancing in-store experiences, the retailers can collaborate with an iPhone app development company to develop apps that map the users’ in-store journey through a virtual mobile app.

2. Facilitate Comparison and Review

A mobile or a web app empowers the online store in comparing multiple products at the same time, packed with almost every detail the user might possible need to know. It can be a daunting task for retailers to cater to consumers expecting similar availability of information while in a brick-and-mortar store. A mobile app that connects the in-store consumers with an online ecommerce site is one feasible solution to facilitate this comparison and review process. Consider an ecommerce web development company for developing the same.

3. Personalized Experiences

An iPhone app development company can shed valuable insights on what works and what does not for the apps that they design. Product recommendations, collaborative filtering and predictive analytics have defined the personalization of consumer experiences. While a mobile app developed by an iPhone app development company offers these options, retailers must strive to include some of these features into their in-store customer services.

4. Mobile Payment Options

The ease of execution of this one feature trumps all other features available to a buyer; the fast, effortless checking out options is what adds to customer satisfaction and not the other way around. The goal, as retailers, is to enhance the consumer journey and integrating a mobile payment option during checkout is another way of leveraging mobile to optimized user experiences.

Mobile no longer remains just another marketing channel or a touch point for retailers to connect with consumers during specific instances, it has transformed into this instant access portal for fulfilling every requirement.