Creating Winning E-Commerce Strategies in the Age of CX

Mobile devices have become the unanimous driver of omni-channel e-commerce traffic and conversions. As of the first quarter of 2015, mobile devices accounted for 29% of e-commerce transactions in the US while accounting for 34% of global transactions, projected to increase to 33% in the US and 40% globally. With mobiles accounting for more than 53% of transaction in the US, it becomes increasingly essential for B2B and B2C marketers to streamline their service offerings. However, there are certain challenges that a traditional retailer can face while going digital with their existing services like finding the proper channel to connect to consumers, personalizing the buying experiences and utilizing mobile to the fullest extent. We list a few steps to creating strategies that would empower traditional as well as non-traditional businesses to win in this age of digital engagement.

Steps to Creating Winning Customer Engagement Strategies for E-Commerce Businesses

Omni-Channel Experiences

A multichannel approach to achieve omni-channel growth is an essential component of creating an effective consumer engagement strategy for any retail businesses. As B2B companies, it is expected that you function as a one single unit rather than as independent functional silos and address challenges promptly. Achieving a unified form of all business processes starts with design featuring the vision and business processes. This seemingly difficult feat can either be achieved by hiring wither an in-house development team or an ecommerce web development company.

Leveraging Mobile

There is no doubt that mobile has taken center stage; mobile commerce now accounts for 34% of all e-commerce transactions, globally. If your business has not yet made an appearance on the mobile circuit, it is time that you start formulating strategies to make your presence felt. The connected and always-mobile consumer of today expects seamless connectivity along with a platform to browse and compare related products and run effortless transactions. Implementing a mobile approach will not only enhance brand visibility, but also empower your business to improve consumer engagement. A mobile app company can offer further insights on the current market trends.

Personalization

With the advancements in analytics tools and technologies, delivering targeted content as well as highly personalized content has become the need of the hour. An ecommerce web development company can design and formulate user engagement strategies for B2B or B2C clients that focus on increasing consumer engagement with their detailed analytic insights starting from the moment the user lands on the page to their exit from it. Personalization lends a more human touch to the consumer transactions on the web or mobile app of the business.

Test, Measure and Adapt

Last but not the least, the recipe of success for any business starts and continues with being able to constantly innovate their processes, services and the way they interact with their consumers. Innovate or remodel existing service offerings based on consumer or user feedback, constantly adding features or enhancements to improve the consumer experiences. Creating and measuring performance against a standard set of metrics has become quite the imperative. A mobile app company can effectively monitor and upgrade the digital experiences offered by your business, offering insights on enhancing the consumer engagement quotient of your business.