Lessons You Could Learn From the Content Marketers of the Obama Administration

Whether you agree with the Obama administration or not, you have to admit, they have a pretty good content marketing team that businesses in Utah could learn from. They have a unique communication strategy that helps them engage with their audiences that many companies struggle to grasp. Here are a couple of things they do that maybe you could adopt into your content marketing strategy. 

One thing the Obama administration does well is accessibility. Basically they try and include feedback from the people of the United States, whether they actually want it or not. It doesn’t really matter if any changes occur, but when people feel like they are being listened to, they are more than willing to support or work with an organization. The Obama administration does a good job of helping the President connect with all sorts of audiences ranging from all different ages. 

Depending on what your business in Utah does, this may be a beneficial lesson for your content marketing team. If you are aiming for a specific demographic, make your content applicable to them. Otherwise, you may find yourself losing more followers than actually gaining them.

Another lesson to learn from the Obama administration content marketing team is to take advantage of mobile and tablet users. Many people use a device while they watch television, successful companies try and take advantage of the television, mobile and tablet screens during a live program. During March Madness, companies from various sports networks try to get your attention both on television while trying to entice you to go to another link that will take you to their website. This seems like an annoying tactic but if done correctly, your business in Utah will have an increase in sales and followers.

The last lesson to consider for your content marketing team — don’t be lazy. There are multiple social media platforms that you can share the same post on, but it is counter intuitive and it shows that you’re business in Utah is lazy. Different platforms provide different tools and resources for a customer to engage with. A great content marketing team will see this as an advantage to create better and more engaging content opportunities for their followers.

There is no denying that the Obama administration has opened up new ways for content marketing companies to engage with their audiences. Make sure your business in Utah is taking full advantage of new trends and changes of content marketing to make the most of your communication strategy.