LeEco launch new smartphone in India

LeEco, a Chinese company which is into content, LeTV Mobile, TV and electric driverless car, has lined up aggressive market expansion plans in India to spread its wings and outbid other Chinese handset makers operating here by offering wholesome entertainment on affordable devices to win customers.

The company also said that LeEco Le 2 Pro phones will now support nine Indian languages including Tamil, Asamese, Bengali, Oriya and Punjabi.

The first flash sale of the package, including the new device at a price of Rs 9,999, has been organised on letvmobilestore on May 12, 2016.

The company, which is selling mobile phones at below cost, is aiming to make money from content. In 2015, the company reported global membership revenue of $ 417 million, which is set to grow with the expansion into the Indian market.

Atul Jain, COO, Smart Electronics Business, LeEco India, said, "LeEco Le Max 2, Le 2 is the first of its kind device that will integrate our content ecosystem. This device offered at disruptive price will redefine entertainment in the country."

Source: LeTV Mobile