Learn Why You Should Be Monitoring Social Media Platforms
by Annora Florence Digital MarketingSome marketers see social media as
a platform for widening the audience for their content. It’s all about how many
“eyeballs” they can get. However, the smart marketer knows that social
networking is not a one-way lecture, but a means of building relationships with
your target audience. It is not about the sheer number of eyeballs, but
engagement. Your goal is to get your readers and followers on social media to
take the actions you want them to. If you use social media to drive engagement,
you can use what you learn while monitoring the social networks to frame all
your marketing
and product creation decisions.
One of the reasons online marketing
has been so successful is because it allows unprecedented access to those
interested in your niche. Instead of scattershot marketing such as
broadcast advertising, which is not very precise, niche marketing can
be conducted through topic-related discussion boards, forums, and social site
groups. Use this to discover the answers to these all-important sales and
marketing questions:
* What does my target market care
about?
* What ‘pain points’ does my
audience want to address?
* What is trending in relation to my
niche?
* What trends are driving sales?
* Who are my main competitors?
* How do my products compare or
differ?
* What social media marketing
efforts on their part might be worth imitating?
In other words, engagement, not
eyeballs. Niche marketing is like fishing in a well-stocked pond. You know your
quarry is in there; you just have to come up with the right bait to get them to
nibble. All of your social efforts can be the bait, showing that you have the
answers they need and are worth doing business with.
Engagement can take a range of
forms. It is up to you to create the opportunities to engage with you and then
monitor the results. For example, if you want to add more people to your email
marketing list, create a special report or e-course, and then announce it to
your social media followers. Monitor how many new subscribers you get.
For info about the best social media
platform for reaching your target audience, create a special offer for each
social media platform's target audience. Resist the temptation to run the same
offer on all platforms during the same time. Track your results for each social
media platform.
To get insight regarding building
brand and increasing reach, create content that is so compelling that your
social media followers will be willing to share it with other people they know,
who are also interested in your niche.
In terms of advertising, track your
click-through rate and engagement in taking the action you are expecting.
Facebook and Twitter advertising is a lot more targeted than Google AdWords, a
lot cheaper too. When it comes to Instagram advertising, the photos with maximum
number of likes are the ones that get noticed by the public. If you are worried
because you have very few organic likes, then a good option would be to buy instagram story
views.
Another important reason to monitor
social media sites is to see what is trending. You don’t need to try to be
topical in all of your postings, but if there is a chance to tie in your
products with breaking news or a hot topic, it might be worth a try. Facebook,
Twitter, Pinterest, Instagram and Tumblr will all show you listings of what’s
most searched for or engaged with. Join in the conversation in a helpful manner
and see how much exposure you and your brand can get.
One of the most important reasons to monitor your social network activity is to discover who is finding you through social search. That is searches within the network, not via search engines like Google. Social search is important because it will lead to your account and to your groups. You have to be active in the network to be discovered, but once you’ve created your account, you will be amazed at how much traffic you can drive through free and paid means from the most trusted service provider Gramilab.
It’s important to monitor not just eyeballs but engagement, and see what a difference it can make to your marketing efforts.
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Created on Nov 11th 2017 10:52. Viewed 528 times.