The Best Social Media Platforms for Social Media Marketing in 2019

by Enson Juriya Digital Marketing Agency
Some of the first-rate social media platforms for business, like fb and instagram, have grow to be crucial equipment inside the present day marketer’s toolbox. Increasingly customers are the use of those channels to locate new agencies and interact with their favorite manufacturers. But, maximum agencies can’t be everywhere without delay, particularly small businesses with tight advertising budgets. That’s why it’s critical for corporations to be strategic about which social media systems they paintings to construct a presence on. The important thing to a success social media marketing within the new 12 months could be choosing the fine social media platform to your enterprise. That is primarily based on a range of of things, together with the sort of business you have, what target market you are trying to attain, your specific goals, and plenty more. Underneath, we’ve put together a short and simple guide to deciding on the first-class social media for business within the new 12 months. Fb

fb is one of the exceptional social media platforms for companies to use to attain their target market – something that audience can be. With nearly 2. Forty one million monthly energetic users, fb is the world’s largest social media platform with the maximum diverse audience. Digital Marketing Company in Chandigarh In fact, you can find users of all ages on fb. Although based on the recent statistics, human beings with a long time 25 – 34 make up the most important person base. The graph beneath suggests the distribution of users on fb by using age:

graph courtesy of statista

If your business is marketing to teenagers, ages 13-17, you could find that less of your target market is spending time on facebook. But, if you are that specialize in age groups 18 or older, you'll find that fb is a profitable funding for your enterprise. There may be a quite even balance of genders on facebook. Approximately seventy five% of all lady and sixty three% of male u. S. Internet customers are on fb. This means that whether you are targeting women, adult males, or each genders, you ought to be able to locate an audience in this social media platform. Profits and education demographics can also be beneficial while choosing the right social media platform in your business. About seventy two% of online users that have earning of over $75,000 spend their time on facebook. Even as seventy four% of fb users have completed a few form of higher training. This suggests that purchasers on fb are each educated and have cash to spend, making it a notable vicinity for any commercial enterprise that is making an attempt to attract these styles of users. 

Quality features for your business

Further to offering you the capability to hook up with a brilliant wide variety of humans from diverse backgrounds, there are a few unique capabilities that facebook can provide your business. What makes facebook one of the nice social media systems for commercial enterprise is its centered virtual advertising and marketing platform. With fb advertisements, you are capable of goal folks who are maximum in all likelihood willing and equipped to purchase your products or services. This guarantees that your business receives your advert content material in front of the proper customers on the right time. Some other reason why facebook is one of the satisfactory social media structures for enterprise is their ecommerce integrations. Fb makes it smooth for users to purchase out of your organisation via the social media platform. Creating a purchase is as smooth as clicking one button. Now that fb has allowed brands to interact with customers via fb messenger, you could also offer transport updates and other order notifications through the fb platform as well. Exceptional social media structures

Photo courtesy of adweek

Here you could see just how smooth it's miles for customers to shop on facebook, save gadgets they're inquisitive about, and head directly to the agency’s internet site to make a very last purchase. 

Owned by means of facebook, instagram is another famous channel that promises to be one of the fine social media platforms for business in 2019. Instagram has extra than 1 billion active customers who log onto the app to experience snap shots and video posts from their friends, own family, and yes, even manufacturers. In reality, in line with advert espresso, eighty% of users follow manufacturers on instagram. To decide if instagram could be one of the exceptional social media platforms to your enterprise, let’s observe the demographics. 

Here is an easy-to-study breakdown of instagram customers:

Exceptional social media structures as you may see from the chart, instagram’s target market skews a bit more youthful than a number of the other social media platforms with fifty three% of people ages 18 to 29 on instagram. This makes instagram a first-rate channel for companies which might be aiming to reach an target audience that’s 30 or younger. There also are more woman customers than male users, making this a high-quality channel for manufacturers which can be concentrated on female consumers. You’ll notice that 31% of customers have “a few university” experience and 28% of instagrammers make much less than $30,000. Digital Marketing Agency in Hyderabad This is most probably because of the big portion of more youthful users logging into the channel every day. However, as you can see from the chart above, there may be a quite even unfold throughout income degrees and educational historical past, suggesting that you may nonetheless reach extra diverse audiences past more youthful clients.

Fine capabilities on your commercial enterprise

Instagram's specific social media platform can provide some effective advantages to your enterprise. One of the exceptional advantages of instagram is that it permits you to tell your logo’s story with particular and attractive visual content material. In contrast to different social media structures, instagram is centered on visuals, both photographs and video. No matter what industry your corporation is in, you could use instagram to showcase your merchandise and inform your brand story in a way that’s visually attractive. One exciting characteristic that may be useful in social media advertising in 2018 is instagram memories. With instagram stories, you could take live video and percentage it with all your fans. With this option, you can without problems provide behind-the-scenes footage of your business and share important information and updates together with your followers. Like fb, instagram additionally allows you to message customers immediately. This could be a outstanding device for customer support. As an example, if a client reveals you on instagram and has a query about your services or products, they now not have to navigate for your website or select up the telephone to invite. Alternatively, they are able to direct message you via instagram, which permits you to answer questions and address concerns instantly. If this excites you, instagram can be your fine social media platform for enterprise. 
With an average of approximately 330 million lively twitter customers worldwide, this channel is but any other one of the first-class social media platforms in your 2019 social media advertising and marketing method. As one of the top 10 web sites within the america, twitter is the pass-to vicinity for the state-of-the-art news and developments on a diffusion of topics. This makes it an high-quality channel for sharing logo updates and being part of the web verbal exchange surrounding your industry. 24% of men and 21% of girls use twitter. This makes it a viable choice for brands that focus on male clients, woman consumers, or both. The audience on twitter additionally has a tendency to be a chunk more youthful with 36% of users between the a while of 18 to 29. But, as you can see from the graph under, there are also an excellent quantity of twitter users in older age corporations as nicely, because of this that the channel can be valuable for brands focused on a wide range of clients in terms of age. 

In step with statista, majority of twitter customers have at the least a few college revel in and make between $50,000 and $seventy five,000 or more. There's also a pretty even spread between users in urban, suburban, and rural areas. This suggests that the social media platform is good for manufacturers that are looking to reach a wide audience online. 

First-class capabilities on your enterprise
When it comes to twitter, there are some precious capabilities which can help it qualify to be one of the best social media structures for commercial enterprise. Brands can use twitter to attain and have interaction their audience. Hashtags permit you to follow and take part in conversations approximately trending subjects to your industry. You may use hashtags to reach new audiences who is probably inquisitive about your content. Your emblem also can take gain of subjects which can be trending to extend your reach. Twitter also gives marketing opportunities for corporations that want to supply virtual ads to their goal clients on the social media platform. They have multiple options for ad codecs, depending to your specific virtual advertising goals. You could sell your account, so that it will display up in the left column or sell a tweet from your logo, with a view to appear in the user’s twitter feed. There is additionally the option to promote a sure fashion that your organization can be the use of to begin a verbal exchange among target customers. 

Nice social media platform

linked in received by using microsoft in 2016, linkedin is one of the high-quality social media structures for experts. Organizations use this channel to post a diffusion of various kinds of content from task openings to organisation updates to distinctive content material property like whitepapers and case research. This has also turn out to be a famous platform for activity recruiting as recruiters can see which customers are open to new job possibilities while having a without problems available evaluate in their task enjoy. Given the reality that linkedin is a social networking platform for professionals, it must come as no surprise that this channel is quality used for commercial enterprise-to-commercial enterprise or b2b brands that purpose to reach professionals and commercial enterprise selection-makers. The demographics display that 32% of users have a college schooling, with an additional 24% having attended “a few university.” in addition, nearly half of all linkedin users make over $75,000 a 12 months with a further 32% making between $60,000 and $74,999. Seo Company Hyderabad Though b2b brands are regularly now not focused on a certain gender or age institution as they are regularly more inquisitive about the character’s enterprise or activity name, searching at gender and age demographics reveals that there's a reasonably even spread in terms of linkedin. As you may see, 52% of guys and 48% of ladies in the america are using this channel to network and pick out new possibilities. While looking at standard age corporations, 34% of users among the a long time of 18 to 29 and 33% of customers between the ages of 30 to forty nine.

Excellent functions on your commercial enterprise
One of the pleasant features of linkedin is that audiences on this social media platform are commercial enterprise-minded. This means that they're regularly open to networking opportunities and listening to about approaches to improve the way they paintings or make their process easier. This provides an first-rate opportunity for b2b brands that would really like to connect to enterprise selection-makers throughout exclusive industries. Any other function that makes linkedin one of the pleasant social media platforms for b2b social media advertising is digital marketing possibilities. Though virtual ads on linkedin may be extra high-priced than commercials on facebook, this advert opportunity permits b2b manufacturers to reach individuals from the precise industries that they are concentrated on. Further, linkedin lets in you to deliver ad content to those with the activity roles which are worried with making shopping selections related to a agency’s b2b imparting. Linkedin also has groups that users can be a part of and take part in based on their enterprise, task feature, or career pastimes. This provides an terrific possibility for manufacturers to force real engagement with influencers and decision makers throughout different industries. 


Founded in 2005 and acquired through google in past due 2006, youtube has quickly grow to be the second one biggest search engine inside the world, right behind google. What’s greater is that youtube customers are watching hours of video every day and generating simply as many views. This makes youtube an remarkable channel for reaching and engaging target customers by developing and publishing compelling video content. With over two billion users, this video sharing platform reaches more 18 to 49-yr-old consumers than any cable network inside the usa. Whilst searching at gender demographics, youtube customers are predominantly male, with 55% male users and 45% woman customers. The photograph beneath offers extra facts that can help you better recognize the youtube audience, taken from “the youtube era look at” by way of google and ipsos connect:

Because the facts shows, 74% of youtube users will watch logo channels weekly. This gives a tremendous possibility for corporations to attain an lively, engaged, and interested audience on a consistent basis. Similarly, the information suggests that 63% of customers have taken movement based on a logo or creator video on youtube, suggesting that that is one of the pleasant social media structures for influencing conversions. 

Perhaps the greatest perk of youtube is that it permits manufacturers to get right of entry to an infinite quantity of video website hosting. This makes it an low priced manner for agencies to publish video content material which can drive more engagement and impact conversions. Youtube content can also be without problems incorporated onto your internet site or shared on different social media structures for more reach. Not best does youtube permit you to attain a wide target market of viewers across the globe, however it could additionally assist together with your seo (search engine optimization). The content that you publish on your emblem’s youtube channel is searchable in each youtube and google. That means that google might also simply serve your youtube video content in its search engine outcomes page for key phrases that you are attempting to goal. Consider, it’s important to make certain that your youtube motion pictures are optimized for search if you need to get the maximum out of this useful function. 


Pinterest was released in march 2010, and has considering that reached three hundred million energetic customers. This social media platform is perfect for brands which have tremendous pics to share, which they can hyperlink again to their site to drive greater visitors. In preference to simply being an photo-centered social community, pinterest is designed to be a list of thoughts that inspires users start a brand new undertaking, whether or not that be starting a new home improvement project or kicking off new wholesome habits through meal planning and exercise. Pinterest’s person group is predominately made up of ladies, making it a top notch platform for brands that are seeking to reach a greater lady target audience. In fact, seventy nine. 5% of the platform’s users are girls, and approximately 45% of all u. S. Girls are using pinterest to find new recipes, fashion tips, diy projects, and other recommendation and steerage on a number of subjects.

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About Enson Juriya Senior   Digital Marketing Agency

157 connections, 5 recommendations, 888 honor points.
Joined APSense since, July 25th, 2019, From New Delhi, India.

Created on Sep 23rd 2019 01:06. Viewed 712 times.


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