Learn 3 Types of Facebook Ad Campaigns to Boost Leads in E-Commerce

The percentage of social media users has increased to more than 55% of the world’s population. What do you think is the scope of e-commerce on various social media sites? Let me guess, e-commerce has incredible opportunities. 

E-commerce businesses have not been that easy due to the competition in the market. Hence, they continuously have to work on their marketing strategies to be on the top. 

As Facebook has the largest user base worldwide, it is the preferred platform for marketing e-commerce businesses. Henceforth, you need the finest strategies to increase leads. BrandResQ offers the best Facebook marketing services in Sydney, especially for e-commerce businesses. 

Let’s understand the 3 Facebook ad campaign types and their objectives to boost leads for your e-commerce businesses. 

As the name suggests, awareness campaigns are for spreading awareness. There are two objectives to run this campaign.

Brand awareness - Small businesses may not have that much budget to run the awareness campaign. They may jump to conversion campaigns. However, big brands opt for this one. 

Maximum reach - E-commerce businesses use this kind of campaign so that their products reach the audience. It helps them create maximum leads.

Here are the six objectives to run consideration campaigns for e-commerce businesses to boost leads. 

Engagement - These campaigns are most likely for people who engage with the posts. They engage in terms of likes, shares, or comments. Engagement shows the posts to people’s connections resulting in maximum reach.

Applications install - This particular campaign helps e-commerce businesses to direct the audience to download their application.

Video Views - The only objective of this campaign is to reach the maximum number of people to view videos. This video can be related to businesses, products, services, or benefits. 

Messages - E-commerce businesses can use message campaigns to help them drive conversations. When you click on the ad, it begins a chat in the messenger, and this type of ad can help you engage with your customers.

Traffic - This campaign assists you in driving traffic to any URL you want. For example, URLs can point to any of your product pages or your website.

Lead generation - Lead generation campaigns are an excellent way to generate leads on Facebook without having to drive visitors to your website. 

Conversion campaigns, of course, are to boost conversions for e-commerce businesses. You can hire the best Facebook advertising agency in Sydney to run these campaigns and drive results for your business. Here are three objectives for these campaigns. 

Conversions - Conversion campaigns are for people who are likely to take some actions. You can decide from where you want conversions, web, or application. 

Store traffic - This campaign is for driving traffic to the brand's e-commerce store. 

Catalog Sales - It allows your business to promote your products from the product catalog. First, you have to integrate your catalog with Facebook and then you can run the campaign. 

To conclude, e-commerce businesses utilize these three campaigns for various objectives. However, one objective remains the same - to boost leads. 

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