7 Effective SEO Tips to Drive Organic Traffic for Local Businesses in Sydney

Sydney with the largest GDP in Australia has been ranked eleventh in the world for economic opportunity and has been promoted as Australia's financial capital.

With global urbanization and a highly educated population, it is of utmost importance for businesses in Sydney to showcase their strength via their websites. It's more important than ever to meet your customers where they are and make them attentive about your products and offerings. 

Today when more than 3.5 billion google searches are being conducted in a day and while 60% of Google’s traffic goes only up to the top 3 search results, it is important for any Sydney business to invest its time focusing on one metric and that is ‘organic traffic’.

With google constantly updating its SEO algorithm, you must remain armed and equipped with the best of recent SEO techniques. For this you can either hire an inhouse SEO expert or the best SEO agency in Sydney to help you generate more organic traffic.

To accelerate growth of your business, below are the top seven SEO tips that you must be attentive to get a surge of organic traffic on your website.

1. SEO Audit of Website: Firstly, you need to find out how your website is performing on SEO criteria. Analyze the best performing pages for your competitors to get a glimpse on total estimated organic traffic compared to yours’ at actual. Get an extensive SEO audit using tools like Google Analytics, to monitor the traffic and performance of your website on a time-to-time basis.

2. Better UX Experience and Loading Time:  Based on data from 20 billion user sessions, an average time spent by a visitor looking at any website is approx. 2-3 minutes. To fulfil this requirement, you must augment your web design with an intuitive theme, compressed images and heavy assets to build an engaging interface and reduced loading time.

3. Know your Targeted Audience: Well defined targeted audience is one of the best SEO strategies to drive your business growth. This will help you define your web pages and content in a way that is easy for users to understand. You can use various marketing tools to conduct research for market trends, competitive scenarios, product perception, etc. 

4. Mobile Friendly Website: Nowadays with more than 60% of Google’s daily search traffic coming from mobile devices, it is crucial having mobile screen friendly websites with actionable content. Currently Google is moving to mobile-first indexing and prioritizing such websites. 

5. Building Diverse Backlink Strategy: Link building has proven to be one of the effective SEO strategies to increase google ranking by way of building a reciprocal relationship with authoritative content. There are number of ways like submitting articles, blogging, online participation, online directory listings, etc. The quality of content as well as backlinks are more important than that of quantity.  

6. Content Refreshing and Optimization: Effective content management showcases your expertise and authority which helps you gain trust among visitors leading to increased organic traffic.  Be it for generic web pages, blogging, social media publications, webinars, etc. the content should be highly informative and useful for the visitors. 

7. Local Search Optimization and Listing: One of the studies revealed that a very negligible number of businesses showcase their presence locally and hence go missing among top rankings on SERPs for local searches. Hiring any best local SEO agency Sydney can help you get listed locally for increased local visibility on SERPs. They, along with various local SEO tactics, can help you create relevant content pieces with a targeted local audience base.   

SEO evolves every year and to stay on top, you must make sure to work on solid content creation, backlinks, site speed, and local SEO. There are many ways for optimizing your website on search engines to boost organic traffic. Higher organic traffic means more leads and more business means increased profitability. 

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