Articles

Latest 5 Trends in Digital Marketing

by Rishab Malik Digital Marketer

Introduction

Hello friends, As we know technology is how vast it is nowadays. we see daily updates in digital marketing. when Gmail is starting how google is worked. but, now things will change dramatically. In, old days website creating is also a hard task but now with the help of Wordpress, you can make a website as per your imagination.

From marketing to sales everything gets update from time to time. Google algorithm play a major role in the digital world which control 90% of the things on the internet. Let's talk about 5 trending updates in the digital marketing world.

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5 trending updates | digital marketing world

  • Visual search
  • chatbots
  • Influencers
  • videos
  • Smart devices

Visual Searches

visual searches give you a better or exact result that you want. It's really an amazing upgraded tool which is used by most of the branded companies used like, amazon, google & google lens, Pinterest, Bing. cam Find is an application in which you can search easier with the help of capturing things & can compare it automatically and give all related results.

Chatbots

Super exciting feature for websites nowadays for providing Customer service. It can also accessible by voice commands. This medium is preferred by both customers as well as brands. It takes minimum time to resolve customer queries instantly. You can put automatic answers in it according to your queries scenarios. With the help of chatbot, you can also see who is on your website and who is not that is also a benefit of chatbots.

Influencers

Great medium to promoting your brand instantly and get marvelous results. Nowadays things are changed and this is one of the game-changer option in online marketing. people are more conscious these days what kind of stuff they are purchased or used. Peoples love to follow celebrities but not every time because they also know celebrities are not gonna use a single time what they are promoting. but, in the case of influencers followers are loyal to them because influencers really using the products on a daily basis not only once what they are promoting on their accounts. It's on trending, isn't it?

Videos

Superb marketing technique for new brands or running brands. Video attracts more and get serious attention from the audience section. It more sharable than other types of content. After videos marketing brand improves their conversion rates drastically. It pushes the customer to take the action after the video ending and it can be website visit or call to action. After viewing the video customer is more confident about the purchasing.

Voice Smart devices

Smart devices are gonna be part of our life day by day. from smartwatches to Smart Televisions and smart speakers and more on. It users increases day by day. half of the peoples in America searches through voice commands because most of the devices has voice-enabled. According to the internet in 2022 voice command shopping will be bounce to 40$ million from 2$ million now. Some of the service providers are already using voice command service for booking orders from customers, you can send money through voice commands, cooking recipes and more.

Conclusion

Finally, you understand how things gonna updated daily and which things are in trending according to market. If you're in the field of digital marketing or related to it's crucial to updates yourself according to trends. It can be beneficial for you or your brand.


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About Rishab Malik Innovator   Digital Marketer

4 connections, 1 recommendations, 52 honor points.
Joined APSense since, December 15th, 2019, From Delhi, India.

Created on Feb 2nd 2020 04:03. Viewed 145 times.

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