Kolkata Cab Advertising: How & Why

The metropolitan city is a home of more than 4 million people and it covers a large part of the West Bengal (71 sq mi of area). The densely populated city commutes by metro, buses, rickshaws and cabs. Among all the sources of commuting in the local and nearby areas of Kolkata, cabs of the city play a pivotal role. Each day, taxi service is available in all major areas of the metro to provide a comfortable journey to commuters.

Why Ad on Cab in Kolkata?

There are several reasons to choose Kolkata cab service for advertising.

• Taxis of Kolkata operate in the “Active Space” reaching busy people while they are alert. People with alert minded usually try to grab things around them. Taxi rear and inside body ads are able to attract attention of commuters.
• Taxis are capable to reach to your targeted audiences. The taxi service is provided in both major and minor areas of Kolkata, adding unique coverage to your advertising campaign where other media is very limited such as hotel vicinity, hospitals, railway stations, temples and mosques. The service takes your ad campaign to small areas of Kolkata too.
• Cab ad campaign targets usually people in employment and travellers in Kolkata. According to a survey, more than 50% of taxi advertising is viewed by employed people of Kolkata. It means you are targeting those consumers who can be interested in getting your service.
• Area specific advertising is possible with cab advertising. Cabs that run on special routes of Kolkata can be targeted such as cabs for railway station, cabs for airport etc... It helps spreading your ads to targeted audiences. Create rapid brand awareness to the area where you want to get.
• Both banner and digital advertising can be considered. The rear body of a cab can convert into an advertising banner. Inside the cab, a small digital screen can be adjusted in the way that catches attention of commuters. 

How to Get Ad on Cab Service?

Contact a leading outdoor agency in Kolkata. Go through the advertising service packages to choose a well suitable package. Customize your package to make your marketing more realistic and attention grabbing. Negotiate for the prices if it is possible. Ensure that the outdoor agency is reputed to get quality services. Flexible advertising campaigns should be offered by the advertising agency that could ready to extend the advertising service and ready for customization.