Content optimization or SEO, which is important. An expert SEO content
writing agency would say that both are equally important and relevant to
finding meaningful knowledge. The
difference, if any, is basically because of Google’s rules regarding search
activities. Today, the focus has shifted
to content strategy rather than keyword SEO.
Keywords in content writing have not become obsolete but are
replaced by meaningful content clusters (words and phrases) that give precise
and narrowed results on search engines. With
content optimization, you start off with a keyword and cover the entire topic having
that keyword showing your expertise in the matter.
Content optimization has proved beneficial in growing a
brand’s customer base with greater integration with other data-driven
platforms, like SEO.
Need For Content
Optimization
On an average, 2 million blogs are published every day across
the spectrum. To be able to achieve
maximum attention, content writers
have to be always on the edge and provide good, meaningful and precise content writing to be ranked above
others on SEO.
Improving a site’s aesthetics and performance should provide
assistance to its intended users through on-page SEO, design, user experience,
content editing, etc.
How To Create Good
Content
You can use ready tools available to improve the quality of
your content, like MarketMuse. But if
you want to do it yourself, you need to consider the following:
1. First
and foremost set goals for your content and arrive at attractive seed keywords
to focus on your pages.
2. Secondly,
identify your target audience to focus on specifics rather than generalized
keywords.
3. Try
to group keywords of similar intent into one cluster to better achieve your
goal of content optimization.
4. Research SEO
to find out the trends in keywords and content optimization to tune your work
accordingly.
Once you get clarity of what a user might look for, create
content by building topic clusters that is interrelated. It is important to take into consideration
every possibility of search on SEO.
Further improvement in content
writing can be achieved with improving UX/UI and A/B-testing to keep the
user engrossed.
Traditional SEO tools
- Are they useful?
SEO tools are pretty effective even today, but when compared
to content optimization, they take second place as SEO content optimization
provide end-to-end answers to queries.
Tools like SEMRush provide
precise keyword research capabilities, but they cannot handle word clusters as
well as they handle keyword. They lack the language analysis to find the gaps
you need to fill to truly master a topic.
The confusion between the two is because of its overlapping
nature. Attractive keywords in content
will help you fair better in search engines, and also adding strong content to
your site will improve your SEO. Though
there is a difference, they supplement each other.
To sign off
In summary, professional content writers should be able to
gauge users’ aspirations and queries to create attractive content writing for SEO content optimization. Word clusters or phrases created through
content optimization should enable search engines to display the desired
results for the users.