Know The Difference Between Content Optimization and SEO

Content optimization or SEO, which is important.  An expert SEO content writing agency would say that both are equally important and relevant to finding meaningful knowledge.  The difference, if any, is basically because of Google’s rules regarding search activities.  Today, the focus has shifted to content strategy rather than keyword SEO.

Keywords in content writing have not become obsolete but are replaced by meaningful content clusters (words and phrases) that give precise and narrowed results on search engines.  With content optimization, you start off with a keyword and cover the entire topic having that keyword showing your expertise in the matter.

Content optimization has proved beneficial in growing a brand’s customer base with greater integration with other data-driven platforms, like SEO.

Need For Content Optimization

On an average, 2 million blogs are published every day across the spectrum.  To be able to achieve maximum attention, content writers have to be always on the edge and provide good, meaningful and precise content writing to be ranked above others on SEO.

Improving a site’s aesthetics and performance should provide assistance to its intended users through on-page SEO, design, user experience, content editing, etc.

How To Create Good Content

You can use ready tools available to improve the quality of your content, like MarketMuse.  But if you want to do it yourself, you need to consider the following:

 

1.      First and foremost set goals for your content and arrive at attractive seed keywords to focus on your pages.

2.      Secondly, identify your target audience to focus on specifics rather than generalized keywords.

3.      Try to group keywords of similar intent into one cluster to better achieve your goal of content optimization.

4.      Research SEO to find out the trends in keywords and content optimization to tune your work accordingly.

Once you get clarity of what a user might look for, create content by building topic clusters that is interrelated.  It is important to take into consideration every possibility of search on SEO.

Further improvement in content writing can be achieved with improving UX/UI and A/B-testing to keep the user engrossed.

Traditional SEO tools - Are they useful?

SEO tools are pretty effective even today, but when compared to content optimization, they take second place as SEO content optimization provide end-to-end answers to queries.

Tools like SEMRush provide precise keyword research capabilities, but they cannot handle word clusters as well as they handle keyword. They lack the language analysis to find the gaps you need to fill to truly master a topic.

The confusion between the two is because of its overlapping nature.  Attractive keywords in content will help you fair better in search engines, and also adding strong content to your site will improve your SEO.  Though there is a difference, they supplement each other.

To sign off

In summary, professional content writers should be able to gauge users’ aspirations and queries to create attractive content writing for SEO content optimization.  Word clusters or phrases created through content optimization should enable search engines to display the desired results for the users.