King Koil Mattress Indonesia, Rubber Foam Mattress Indonesia - Ken Research
by Ashish Kumar Market ResearcherIndonesia
Mattress Market by Revenue and Sales Volume, market segmentation by size of
mattress (King Size, Queen Size, Single Size), by Type of Mattress (Spring,
Latex, Hybrid, Foam, by Market Structure (Organized Sector and Unorganized
Sector, by Urban and Rural Demand, by Regional Demand (Jakarta, Bali,
Surabaya), by Mode of Distribution (Retail, Direct and Online), by End User
(Residential and Non-Residential Sector), by Institutional Sector and by major players such as Dunlopillo
Indonesia, Massindo Group (Spring Air Indonesia), Tempur Sealy International
Inc, King Koil Indonesia, Serta Indonesia, Sealy Indonesia, Romance Bedding and
Furniture, Violand Mattress Manufactures Indonesia and Spinno Indonesia.
Growing
health concerns such as mental tiredness and fatigue are affecting an
individual’s sleep quality which is expected to create demand for premium
mattresses in the country.
Entry
of international players such as Tempur and others to the mattress market is
expected to increase the market revenue by introduction of new variety of
mattresses.
Rising
population in Indonesia which is leading to increased rate of home ownership is
expected to create demand for mattresses for residential segment. Migration of
consumers from rural to urban areas is an important driver of housing demand in
Indonesia, where the youth consumers among the population is laying severe
pressure on housing supply. The ongoing expansion projects in the hospitality
industry including hotels to increase their capacity are expected to augment
the demand for mattresses in the non-residential segment in Indonesia.
Mattress
manufacturers are planning to increase their budget in order to produce
technologically advanced mattresses in comparison with traditional cotton
filled mattresses. Inclusion of online retailing as a part of distribution
channel is expected to set an opportunity for the mattress companies to
increase the number of customers and ensure a wider reach.
Investment
in hybrid mattress segment, promote omni channel marketing, improve after sales
services, improve online retailing and marketing channels; and expansion to
rural areas are some other key factors that may have a positive impact on the
market creating additional demand for Indonesia mattress market in future,
according to the analyst at Ken Research.
Ken
Research in its latest study, Indonesia
Mattress Market by Type (Spring,
Latex, Hybrid, Foam), Size (King, Queen, Single Size), by End Users
(Residential, Non Residential) and Region - Outlook to 2021 suggested that
Dunlopillo Indonesia and Massindo Group (Spring Air Indonesia) will continue
their dominance but have to face fierce competition and an expected price war
with Tempur Mattress, King Koil Indonesia, Serta Indonesia, Sealy Indonesia,
Romance Bedding and Furniture, Violand Mattress Manufacturers Indonesia, Spinno
Indonesia and others who have plans to manufacture different types of
mattresses in order to diversify their market in Indonesia.
Indonesia
mattress market is estimated to register a positive CAGR during 2017 to 2021.
The market is moving towards significant consolidation on account of rising
merger and acquisition activities in the country, which are expected to
showcase a rise in demand for customized mattresses in Indonesia mattress
market.
Key Topics Covered in the Report:
Mattress
Production in Indonesia
Popular
Mattress Brands Indonesia
Rubber
Foam Mattress Indonesia
Investment
in Mattress Sector Indonesia
Latex
Mattress Sales Indonesia
Hospital
Bed Mattress Indonesia
Bedding
Market Indonesia
Growth
Driver Mattress Sales Indonesia
King
Koil Mattress Indonesia
To know more about the research
report:
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Created on Sep 25th 2017 07:35. Viewed 467 times.