Candy Production in the US | US Candy Market Trends | Ken Research
The
report titled “US Chewy
Candy Market Outlook to 2021 – Increasing Demand for On-The-Go Snacking and New
Flavor Launches to Drive Market Growth”
provides a comprehensive analysis of chewy candies in the US. The report
focuses on US chewy candy market introduction, US chewy candy market size (by
revenue), market segments (by type of candies, by distribution channels and by
flavors), value chain process for chewy candy industry, trends and developments
in the market, key issues and challenges in the market, industry norms and
regulations for chewy candy, trade scenarios in US, consumer profile for US
chewy candy market, product portfolio of major players in the US chewy candy
market, future outlook of the US chewy candy market and covering competitive
landscape of major companies including Wrigley, Mondelez International, Ferrara
Candy Company, The Hershey Company and Perfetti Van Melle. The report concludes
with market projection for future and analyst recommendations highlighting the
major opportunities and cautions.
US Chewy Candy Market
Chewy
candies have become a staple in the US households and are considered as one of
the vital gifts on holidays such as Halloween, Thanksgiving, Easter and
Christmas. The chewy candy market in the US is in maturity stage with companies
majorly competing on the basis of price, brand association, distribution
channel, flavors, shapes, size and packaging. US market witnessed increasing
interest of convenience store in this industry and they have been stocking more
chewy products and bite-size brand extensions. Millennials’ desire for more
chewy candy varieties has also favored market growth of US chewy candy market.
US Chewy Candy market witnessed positive growth rate during 2011-2016,
increasing from USD ~ billion during 2011 to USD ~ billion during 2016 ending
December at a CAGR of ~% during this period.
US Chewy Candy Market Segmentation
By
Type of Candies: Gummy chewy candies
dominated the US chewy candy market in terms of revenue accounting for ~% (USD
~ billion) of the overall market share during 2016. Gummy sticks followed the
gummies segment in terms of revenue in the US chewy candy market during 2016
accounting for ~% of the overall market share.
By Flavors: Sweet chewy candies dominated the market
share of the US chewy candy market accounting for ~% (USD ~ billion) of the
overall market revenue during 2016. In terms of revenue, sour & sweet chewy
candies follow sweet chewy candies in the US chewy candy market accounting for
~% of the overall market share during 2016. Rising cases of diabetes, obesity
and tooth decay led to the introduction of sugar free or sour chewy candies in
the US by various companies in the market. This segment accounted for ~% of the
overall chewy candy revenues during 2016.
By Distribution Channel: In terms of value, the sales of chewy candy
at convenience store increased from USD ~ million during 2012 to USD ~ million
during 2016 at a CAGR of ~% during 2012-2016. The major growth driver for
increasing revenue was presence of chewy candies on shelves which attracted
customers to buy chewy candies in bulk. Chewy candies are an intentional
purchase rather than impulsive purchase as these have their personal shelf
space, unlike other confectionary items which are placed near the cash counters
and are mostly impulsive sales.
Competitive Landscape of Major Players
in US Chewy Candy Market
The
chewy candy market in the US is fragmented with wide presence of over 30
manufacturers in the domestic industry. The most prominent among all the
companies is Wrigley which is the market leader with ~% market share during
2016. Wrigley has three major chewy candy brands including Starbust, Skittles
and Life Saver Gummies. Skittles dominated the US chewy candy market in terms
of both convenience store sales value and volume during 2016. In terms of
revenue, Starburst followed Skittles in the US chewy candy market during 2016.
This product has a variety of fruit flavors and a chewy texture with a juicy
centre. The Ferrara Candy Company followed Wrigley in terms of revenue earned
from chewy candy and the company’s revenue accounted for ~% (USD ~ million) of
the overall market share during 2016. In terms of revenue, Mondelez
International follows Ferrara Candy accounting for ~% of the overall chewy
candy market share during 2016.
During
2016, The Hershey Company followed Mondelez International in terms of revenue
from chewy candy in the US. The company sells chewy candy in various flavors
under various brands including Jolly Rancher, Twizzlers and Reese. Private
Label followed Starburst in terms of convenience store sales value and sales
volume during 2016. Air Heads followed Skittles and ranked second in terms of
convenience store sales volume in the US chewy candy market during 2016.
Future Outlook to US Chewy Candy
Market
Chewy
candy is the largest non-chocolate industry segment and with continuous product
innovation and introduction of new flavors in the market, the US chewy candy
market will grow at a positive growth rate in the forecasted period 2016-2021.
It has been anticipated that the market will grow positively on the back of
strong economic conditions in the country coupled with growth in personal
disposable income of the citizens which will enable them to spend more on sweet
treats. It is expected that millennial population in the US will account for ~
million during 2021 which will continue to dominate the consumption of chewy
candies in upcoming years. In terms of revenue, the US chew candy market is
expected to augment positively rising from USD ~ billion during 2016 to USD ~
billion during 2021 at a CAGR of ~% during 2016-2021.
Key Factors Considered in the Report
US
Chewy Candy Market Overview and Genesis
Value
Chain Analysis of US Chewy Candy Market
US
Chewy Candy Market Size, 2011 – 2016
US
Chewy Candy Market Segmentation by flavor, by type of candies and by
distribution channels
Trade
Scenario for US Chewy Candy Market
U.S.
Candy Market Trends
Chewy
Candy Future US
Gummy
Market Sales US
Candy
Production in the US
Trends
and Development in US Chewy Candy Market
Soft
and Chewy Candy US Market
American
Chewy Candy Market
United
States Chew Candy Market
Skittles
Sales Figure
Gummy
Candy Market Revenue US
Wrigley
Market Share Chew Candy
Issues
and challenges in US Chewy Candy market
Starbust
Sales Chewy Candy
Revenue
Chew Candy Industry
Market
Share and Competitive Profile of Major Players in US Chewy Candy Market
US
Chewy Candy Market Future Outlook and Projections
Popular
Chewy Candy Brand in the US
American
Best Seller Chewy Candy
Starbust
Annual Sales Chewy Candy
Chewy
Candy Market Players in the US
Chewy
Candy Sales in the Convenience Stores US
For further reading click on the link
below:
Related Reports by Ken Research
Contact:
Ken
Research
Ankur
Gupta, Head Marketing & Communications
+91-124-4230204
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