Keyword Research: First Step towards success

by Rishab Malik Digital Marketer

Introduction

For running a marketing campaign you have to go through keyword research. It's like the roots of your website. It helps your target audience to find your website through common words and terms they call or use. This can also help you to build up your contacts and develop regular customers to your website. If we talk straight to the point, Research can only done with the help of online tools. You can find many free keyword research tools which can give you lots of information on your keywords and your competitor's keywords also.

Here are some Free Keyword Researching tools:

1. Google keyword planner

2. Uber Suggest

3. Answer the Public

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Google Keyword Planner

From many years it's a first choice of Experts for doing Keyword research. A reason behind using it, keyword planner provided by Google itself. When Search Engine allows you to retrieve information from him, then its surely a good advantage to know what users search for max. For accessing this tool you have to create an account on Google Adwords and then you will access to Keyword planner.

Here are some important features which google reflects you on your keyword research

1. Estimate search volume

2. Cost per click

3. Keyword Competition

4. Filter by keywords

Uber Suggest

It's an Online Keyword research tool by Neil Patel (Digital Marketer). Which gives you a lot of information about your related keywords. Neil Patel already upload their videos related to Digital Marketing since 2016. After his deep research in digital Industry, he create a better tool for not only keyword research, you can also analyze Domain overview, Top ranking Pages, Content Ideas, Backlink data, site audit, and Keyword suggestions and more.

Answer the Public

Answer The Public is a Keyword research tool that visualizes search questions and suggests autocomplete searches in a picture called a Search cloud. Category contains the Where, Which, What, When, Who, Why, Are, How, Will, Can. These can help you in a tremendous way.

Some reasons why should you use Answer the Public:

1. It helps in Targeted keyword research.

2. It helps in to use well-optimized Longtail focus keyword.

3. It helps to know about your audience and what keeps them up in night

4. It helps you answer the questions that can rank you into google featured snippet.

Conclusion

Finally, You are aware of keyword researching and their topmost tools. The next step is to research your category keywords and also analyze your competitor's keywords, backlink's Websites which domain rank or domain authority is high or above 60 and many more factors, which Improves your SEO factor.