Key Insights on the Benefits of Facebook Ads for Your Business

by Rohit Bumrah Writter

As an effective marketing strategy, businesses are shifting towards social media platforms like Facebook and Instagram to reach out to more potential customers. Do you ever wonder about the effectiveness of the ads that show up on your Facebook feed?

If you are a business owner looking for digital marketing services, Facebook ads can be beneficial for your business. Aside from email marketing, flawless web design, SEO, and organic social media; Facebook ads are a great way to reach out to billions of people who share the common interest based the ad.

If you are new to using Facebook ad services, you can hire a digital marketing agency in Gurgaon like Korra Worldwide Advertising Pvt. Ltd. for your social media marketing initiatives. A dedicated social media manager will take care of your social media handles, engage with your customers, and grow your audience base to help you convert them into potential customers.

Check out the key reasons why you should resort to Facebook Advertising for your business:

Robust Analytics

Facebook gives you detailed reports and analytics about the performance of your ads. You will never have to guess or make assumptions about what’s working and what isn’t. Instead of having to determine your conversion rates and other social metrics, you can track it with Ads Manager. You will be provided with metrics about your weekly reach, post engagement, page likes, and which posts have the best performance. Gain insight on crucial metrics like clicks, conversions, and even sales.

Potential Target Audience

You can target a diverse audience base based on their interests, behaviours, demographics, age ranges, connections, locations, or languages. You can even target your competitors’ fans. The targeting capabilities can dig deeper than any other platform and you can layer them and combine them to make sure you are eliminating users who are not your target market. The audience quality determines the number of potential customers which results in sales. Use Facebook ads to target potential customers who will buy your product instead of randomly targeting the audience.

Objective Specific Ads

The act of creating an ad on Facebook is much simpler than you think.  It guides you through steps that let you choose the kind of ad, target your audience, and set a timeframe and your budget. You can customize the ad based on what you are trying to accomplish - Facebook refers to these as “objectives.” Whether you want post engagement, website clicks, page likes, or something else entirely; you can create an ad based around that.

Better than Organic Reach

If you are running a business page, you might not be aware that only the tiniest fraction of your followers can actually see what you post. It may sound extreme, but it’s completely true. Over the last couple of years, Facebook has been decreasing business pages’ visibility in news feeds while giving more preference to personal feeds. This reduces the effectiveness of a Facebook business page post to convert the viewers to potential customers.

There are many other benefits of Facebook ads which might be crucial to your business success. You can read the rest of the benefits in edition 2.

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Created on Jul 22nd 2020 03:22. Viewed 237 times.

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