Key Ingredients of a Landing Page PPC

by Anthony Gomes SEO Services in India

A stable online marketing strategy leverages both PPC and SEO best practices. SEO is known to do an amazing job of getting potential leads that are not ready to arrive at a buying decision presently. And with PPC a company can have those leads converted to customers. Therefore, it is of utmost importance to concentrate on the online marketing campaign of your company and with PPC you can ensure that you are taking a smart call.

So once you have your research done, you are now aware of the keywords that are going to work on and you want to bid on. But even after doing that if you are not experiencing the conversion that you want to, then you need to follow some rules for your PPC landing page. This is what most professional SEO companies would suggest going ahead with:

1. Get the best headline:

So right at the start, the PPC landing page needs to have the best headline possible. And it is crucial to have the headline with regards to the product or service that you’ve been advertising on at the PPC ad campaign. For instance, if your ad is about “custom home renovations” and by clicking on your landing page, you are taken to the “About Us” page, then there’s going to be a problem. Whilst customers do want to know more on your brand, but having a page linked incorrectly will make things adverse. Hence, the landing page and its headline need to be linked appropriately.

2. Description:

Whatever service or product you are providing, needs to have a proper description at the landing page. This description need not be very text heavy, verbose or very long. But it needs to be packed with information enough so that your potential clients get to know what they want to know. The clearer the message, the better it is for online viewers to get translated into probable customers.

3. A call to action option:

This is a mandatory part of landing page PPC and it’s essential to plan it smartly if you really want to have access to people’s contact details. Hence the call to action can be slightly longer because you will have to make it sound clear to your audience that what is it you are wanting and what should they do to obtain that. For instance, words like “Download the offer now” or “Call us to place your order” works best as they suggest what needs to be done.

4. Add invaluable testimonials:

Your potential customers would rather believe in you if they see that others have benefited from your service or product. This is where you can request those customers who are happy with their signing up for your service or purchase of your brand’s product, to write an honest testimonial for you. This works almost as word of mouth publicity that makes other potential customers believe in you take the desired step.

Almost every best SEO company in India would suggest you follow these simple and easy guidelines, to be successful in your landing page PPC ad campaign.