Jignesh Barasara- Startup and Digital Marketing

by Jignesh Barasara Entreprenuer

Jignesh Barasara is a well-known business entrepreneur and the CEO of Alpha MD, an organisation in Mumbai, Maharashtra. He has laid great emphasis on practising business over social media and has revealed great theories associated with building your brand over social media.

Startup and Digital Marketing:-

A new startup or enterprise is already in a struggling phase with low or zero capital, little or no customers and the least amount of time. This puts you in a dire need of unique and most effective marketing strategies. Well, what better than going digital. Digital Marketing is an umbrella of services such as affiliate, video, email, mobile, social media marketing and much more. In nutshell, if you can meet the needs of your customer online, it's called Digital Marketing.

The way the world market moves have changed and digital marketing in today’s era is the most evolved and effective form of marketing. It spreads your idea quickly, keeps you in a loop for new updates about your business industry and helps you build new customers. It helps you generate leads, understand online buyer’s profiles and helps you in brand building. Digital Marketing is one such method that allows you to deliver your products/service to your target audience within a minimum budget.

✔ Learn digital marketing to understand the digital aspect of your business. Understand what platforms influence your customers the most, smart work is the key. Establish your social media presence over all the major social media platforms such as Facebook, Twitter, Instagram, Pinterest etc.

✔ Be content enthusiastic, post as much as you can about your business. Make it more lively by adding more videos to the content. Your content delivery talks a great deal about your brand value

✔ Start podcast, it is the new in.

✔ Show up on discussion boards, produce ebooks, Create content posting calendar. Make sure you post constantly.

✔ Automation is the new baby in digital marketing, using social media automation such as Facebook messenger bots, virtual assistants etc.

✔ Follow religiously email marketing, build an engagement list and send a newsletter featuring your content at least twice a week. You can outreach a large number of people through email marketing.

✔ Use pay per click marketing for great success overnight.

✔ Learn and apply search engine optimization, it will take you a lot further in terms of your startup.

✔ Apply influencer marketing, but make sure that your content is great and you have the right customer choice.

✔ Retarget ads.

✔ Follow Affiliate Marketing, as it helps you draw more traffic to your business.

✔ Learn what your competitors are up to on social media and try to learn from their successful behaviour.

✔ Learn more about who you are engaged to, who are your followers, what they are up to.

✔ Measure, analyse and review your digital marketing success using google automation.

✔ Measure your return of investment both qualitative and quantitative.

✔ Test and refine your social media efforts, understand what's working and what's not and implement the changes.

After getting a deep insight about how and what are the benefits of digital marketing, the next important part is if you should hire a digital marketer for your organization, or you can delegate the same. Now, as a new startup, your business needs to save on time. Delegating digital marketing can bring you several benefits such as:-

● It would help you save infrastructure cost

● A fresh new outlook from your outsource partner will help your brand gain recognition over social media.

● More focus on your core business.

● Saves your time.

Also read : How Self-confidence leads life to new heights by Jignesh Barasara