Articles

It’s Time for Ecommerce Websites to Relaunch Their Brand through a Smart Phone Application

by Deepti Gaur Digital marketing Specialist

Web design companies are leaving no stone unturned to design a user experience and interface for daily shoppers, which according to the market analysis, their client’s rivals haven’t provided yet. Yes, ecommerce websites is a different arena of innovation for designers and developers. With AI punctuating the web experiences for extensive audience, the competition is tough for the businesses who want to compete Amazon and Flipkart in the Indian market.

So, along with the website, smartphone applications have now became part of the package. IOS and android mobile application development companies have joined the bandwagon to create optimal platform for shopping enthusiasts. E-commerce mobile apps have proved their worth in escalating the product sale by reaching and influencing greater customer base to make the purchase decision than before.

Below are listed advantages mobile apps have over a normal ecommerce website –

More accessible than website –

Although a website selling products is open for shoppers 24*7*365 but a mobile application is far more convenient and accessible in comparison. While a website needs a web browser, pinching and zooming the product for details and innumerable finger slides to explore the whole page, mobile application showcases the product images at just right sizes, and page navigation is easier.

Better navigation and product view

Website and mobile app design as well as development companies in Delhi are constructing smart applications that proffer better page navigation (easy and smooth) and clear product images. These 2 elements alone in a mobile app can ensure that the purchase is the last decision of the page visitor before leaving.

All leading fashion at one place

Mobile app has now became the preferred online shopping destination for internet users. From local brands, artisans’ manufacture to leading international styles and brands, a mobile app has varied clothing options available for the shoppers. So it becomes more convenient for people to shop for varied products through one app.

Offline Feature

The one thing you can never do on websites – accessing the saved items, or catalogue offline. But top mobile app development companies have now made it possible for stay at home shoppers to access these apps even when the internet is not available. The offline feature of app has made it an obvious market choice.

 

Increased number of mobile application users

Just like the forest fire, smartphone users have a huge spread (and are consistently growing) over the world app market. As per the statistics, digital users on computers and laptops are being outnumbered by the smartphone app users.

Get access of the customer data

To what was proving to be a struggle with a generic website, is now seemingly easier with apps. Retailers and sellers can access the customer information like few bits about their demographic profile along with their shopping behavior. This way, customized notifications related to product launch, latest offers or special discounts could be sent to the users.

 

So, instead of just watching business competitors making their way around and ahead in the market, it’s time for upcoming ecommerce companies to re - launch themselves with a comprehensive mobile smart application.

Source:- http://www.sooperarticles.com/technology-articles/mobile-application-development-articles/s-time-ecommerce-websites-relaunch-their-brand-through-smart-phone-application-1620364.html


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About Deepti Gaur Innovator   Digital marketing Specialist

24 connections, 0 recommendations, 80 honor points.
Joined APSense since, September 27th, 2017, From Delhi, India.

Created on Dec 6th 2017 02:14. Viewed 386 times.

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