It’s Time for Ecommerce Websites to Relaunch Their Brand through a Smart Phone Application
by Deepti Gaur Digital marketing SpecialistWeb design
companies are
leaving no stone unturned to design a user experience and interface for daily
shoppers, which according to the market analysis, their client’s rivals haven’t
provided yet. Yes, ecommerce websites is a different arena of innovation for
designers and developers. With AI punctuating the web experiences for extensive
audience, the competition is tough for the businesses who want to compete
Amazon and Flipkart in the Indian market.
So,
along with the website, smartphone applications have now became part of the
package. IOS and android mobile
application development companies have joined the bandwagon to create
optimal platform for shopping enthusiasts. E-commerce mobile apps have proved
their worth in escalating the product sale by reaching and influencing greater
customer base to make the purchase decision than before.
Below
are listed advantages mobile apps have over a normal ecommerce website –
More accessible
than website –
Although
a website selling products is open for shoppers 24*7*365 but a mobile application
is far more convenient and accessible in comparison. While a website needs a
web browser, pinching and zooming the product for details and innumerable
finger slides to explore the whole page, mobile application showcases the
product images at just right sizes, and page navigation is easier.
Better navigation
and product view
Website and mobile
app design as well as development companies in Delhi are constructing smart
applications that proffer better page navigation (easy and smooth) and clear product
images. These 2 elements alone in a mobile app can ensure that the purchase is
the last decision of the page visitor before leaving.
All leading fashion
at one place
Mobile
app has now became the preferred online shopping destination for internet users.
From local brands, artisans’ manufacture to leading international styles and
brands, a mobile app has varied clothing options available for the shoppers. So
it becomes more convenient for people to shop for varied products through one
app.
Offline Feature
The
one thing you can never do on websites – accessing the saved items, or
catalogue offline. But top mobile app
development companies have now made it possible for stay at home shoppers
to access these apps even when the internet is not available. The offline
feature of app has made it an obvious market choice.
Increased number of
mobile application users
Just
like the forest fire, smartphone users have a huge spread (and are consistently
growing) over the world app market. As per the statistics, digital users on
computers and laptops are being outnumbered by the smartphone app users.
Get access of the
customer data
To
what was proving to be a struggle with a generic website, is now seemingly
easier with apps. Retailers and sellers can access the customer information
like few bits about their demographic profile along with their shopping
behavior. This way, customized notifications related to product launch, latest
offers or special discounts could be sent to the users.
So,
instead of just watching business competitors making their way around and ahead
in the market, it’s time for upcoming ecommerce companies to re - launch
themselves with a comprehensive mobile smart application.
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Created on Dec 6th 2017 02:14. Viewed 386 times.