3 common PPC reporting mistakes to avoid

by Deepti Gaur Digital marketing Specialist

Digital marketing is on a roll and if, one is not familiar with the day to day terms of online marketing world, they already have got a lot on their plate. Pay-per-click (PPC) reporting is a common term to learn before stepping into the world and getting started with a course in Digital Marketing institute in Gurgaon could be a real game changer.

As one of the most important parts of running a paid advertising campaign, half of PPC is creating your campaign for leads that are more interested in your business while the other half helps in improvising the campaign.

 

While running a PPC campaign, you create a report that efficiently details your campaign. It is a very crucial part of your PPC campaign because it helps you understand your PPC campaign. Without a proper PPC reporting, you might not be able to fully grasp the results of the campaign and you then the optimization of the campaign won’t happen to drive better results. If, you have not gone for a Digital Marketing Course in Gurgaon you are likely to make few of these common mistakes with the PPC reports.

 

1.  Neglect campaign goals

You need to set a goal for running a PPC campaign with what you want to achieve and the results you would want. Some companies miss out on setting a goal for their campaign and just wait to see the results with no goals to compare the results. Other times, companies set goals that are way too generic. They say they want to increase their website traffic or click through rate (CTR), but without a numeric value attached to those results. So, it becomes difficult to see if the campaign is successful without tangible goals for your campaign.

 

How to prevent it: Set a goal before you run your digital marketing campaign. This way you can know what you are trying to achieve with your campaign and it is important that you set a tangible goal before you run your PPC campaign.

 

2. Present numbers

 

One of the biggest mistakes that companies make with PPC reporting is they present numbers. While running a PPC campaign, one gets an abundance of analytics about the campaign. Without context and conclusion, these numbers don’t make sense. A structure for PPC reports is required to have a little knowledge of your campaign to understand the results.

 

How to fix it: Create context with your results while sharing the analytics of your PPC report and be sure to present them with context. By putting the numbers in context, you are going to help others understand the reports better.

 

3. Including too much data in your report

 

There are numerous analytics on the performance of a campaign offered by PPC reports. Many businesses make the mistake of presenting all this data in their PPC report. It is not required to include too much data in the report as it can create confusion and not all of it is relevant.

How to fix it: Only include important data that explains your goals as the is only important.

This helps in creating a more clear and concise PPC report. Accordingly, you can use the analytics to help shape the report and organize it.

 

For all of this, the initial step would be to learn Digital Marketing in Gurgaon as the courses are pre designed to give a precise understanding of the digital marketing world. That way one can know the basics and accordingly plan campaigns to put the product and services in from of the right customer to gain results in the desired time.

 

Source-https://articles.abilogic.com/295825/common-ppc-reporting-mistakes-avoid.html

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Created on Aug 6th 2018 07:18. Viewed 639 times.

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