Is Video marketing Useful for E-commerce?
Ecommerce industry is flourishing day by day with the increase of online shoppers globally. Many retailers have brought their retail business online knowing its growth. Video marketing has become more important for ecommerce business nowadays. According to Reel SEO study, 96% of the consumers said they found videos helpful for making an online purchasing decision.
As the shoppers can't see directly and hold the products in their hands, video of the product gives them a real feel and enable them to make their purchase decision accordingly. In this busy world, people are interested to watch video about a product rather than reading content about the same as it saves their time in accordance to the purchase.
Benefits of video marketing are that it enhances product display, reduces the returning of products, increases customer engagement, improves conversion rate, enables to reach target audience, creates a positive impression and gains the trust of customers.
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