Ecommerce content marketing trends for 2016

With the changing ecommerce marketing trends, content marketing has a great role to play in 2016. Even the small e-retailers have started concentrating on content creation knowing its importance. There is limitless opportunities for content marketing in ecommerce. Hence, it is important for the ecommerce marketers to know the latest trends in content marketing and move ahead in the field.

E-commerce content marketing trends that will be on hot in 2016 are change in organizational structure giving more preference to content marketing, machine generated content, video content, small and mid-sized online retailers will depend more on content and concern over content saturation. Moreover content will have long stand in marketing.

Change in organization structure means that content creation and marketing might be separated from other marketing techniques by the ecommerce players/companies. They may outsource and make use of agency or third parties to make content for their business. 

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