Is Building Relationships Essential To Business Success?

by World Winn World Winn

It is important for entrepreneurs to invest their time and resources appropriately, as it determines the returns they get. Businesses tend to focus on investing in assets, but forget to invest in client relationships. Since clients are the lifeline of any business, learning how to build and maintain relationship should be a priority of all entrepreneurs. A success coach can help you incorporate skills and build a win-win approach in the business model.Listed below are some tips to buildstrong relationships. 


Investing quality time in a relationship will strengthen the bond between the entrepreneur and the client. It is important to make time for people, however sometime we prioritize task over relationships. Completing a committed task well or suppling the required products is no guarantee that the client will be loyal, unless accompanied by a mutually beneficial strong relationship. We should remember to continue investing time and effort in maintaining relationships and not take them for granted.

Win-Win Approach

A win-win approach is the foundation for a long term business relationship with a client. The value of a product or service depends on the client’s perception of how fair the business is in their transactions. Coming up with win-win solutions may not always be easy and it is important to think creatively and outside the box to find solutions that are not always obvious. A win-win approach ensures that both parties get value from every transaction.


Clients provide feedback only if they are keen on continuing a relationship with the business even when things are not going as per their expectations. Being open to feedback and addressing the client’s concerns is an opportunity that most businesses miss as they are focused on defending themselves. Being responsive to feedback is a way of communicating to your clients that you care about their needs.

Social skills 

Empathy, attentive listening and assertive communication are essential social skills required to create strong relationships. Sometimes entrepreneurs are preoccupied and are not mindful of the specific needs their clients are trying to communicate. It is important to listen to not only the words but also the true desire of the client. Since most products and services in the market have very little differentiation, the additional value is created by the quality of the business’s interaction with the client.


People have different approaches towards life. These difference are influenced by their past experiences. Some people you interact with will have a different world view than yours. Knowing how to handle the differences is vital to building a long-term relationship with your clients. 

In an entrepreneur’s world the proverb ‘survival of the fittest’ is most relevant. WorldWinn has an experienced success coach Brampton entrepreneurs can rely on to show them ways tobuild the right mindset and skills to not only survive but thrive as an entrepreneur. 

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About World Winn Freshman   World Winn

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Joined APSense since, August 28th, 2017, From Ontario, Canada.

Created on Oct 13th 2017 05:54. Viewed 463 times.


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