Internet Marketing Is Changing The Course of Business
by Stuart Spindlow Managing Director @ h1SKS Web StudiWhile it is easy to say that internet
marketing has an effect on the decline of the offline sale, it is not
easy to measure the impact simply because before the internet, there was
no information highway which opened up such a big market for the
companies. Internet marketing has an interactive model and the cost of
distributing media and information to the world is abysmally low. Both
of these make the channel perfect for every business model, regardless
of the size of the business. The credit card companies combined data and
realised that the online sales accounted for 15 billion dollars and the
growth rate is unbelievable. Thus, it is not surprising to see that the
budget for internet marketing is also getting bigger and internet
marketing experts are earning a lot more than they used to do. There are
several really good agencies providing internet marketing in Essex against nominal charges.
Internet
marketing utilises all the technical and creative aspects of the
internet, which includes design, development, sales, advertising and
more. The common techniques utilised in the internet marketing are
affiliate marketing, search engine optimisation, social media
optimisations, paid campaigns, email marketing, online advertisement and
more. There are more modern methods coming up like viral marketing,
blog marketing, content and video marketing, online reputation
management and more.
Internet marketing is the process of
promoting any individual or business house through the optimal use of
online activities like article marketing, websites, blogs, online
marketing research, press release, email marketing and other proactive
channels. If you want t understand the whole positive impact of the
internet marketing, you can draw comparison with offline marketing but
you need remember that you cannot really compare an orange against an
apple. Both internet marketing and offline marketing need to complement
each other so that the holistic marketing goals of the company are
achieved. There are, however, some benefits which are peculiar to
internet marketing and low cost is probably the biggest advantage.
Internet
is free for all and thus, information can be shared freely, with the
whole world, without spending anything. Thus, the overall cost of
running internet marketing campaign is not much. Apart from the cost of
building and maintaining a website, all the major expenses would be the
charges and fees of the experts you hire. Obviously, in case of paid
marketing, you need to pay the search engines but it is an optional
feature of internet marketing.
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Created on Dec 31st 1969 18:00. Viewed 0 times.