International Trading Business

The aim of the three years plan is to introduce my international trading business that named JN pty ltd, a company that imports frozen seafood from Vietnam and New Zealand to China. The main business opportunities are the low cost of Vietnam and the unique sea resources of New Zealand. The way of measuring marketing demand assumption would be launch early but small and approach managers of restaurant and buffet and ask about what kind of production they need.To maintain competitive advantage, i decide to use differentiation and low cost leadership. Differentiation can be achieved as green mussels are only confined to the coast of New Zealand,that is different from other seafood. Low cost leadership can be achieved by bulk buying from Vietnam. I decide to lower the price in the first year to gain more market share and develop customer’s loyalty. In the second year, i will try to increase the price by up to 5 per cent. JN pty ltd will advance the operational strategies through functional organization, staff reward system. Also, the financial report will be provided in the end of the report.

 Business report

Demographics in shanghai , China

There are two reasons that i choose to build company in shanghai. First ,shanghai is close to jiangsu province and zhejiang province. The total population in these three province come up to 160 million and CPI is the highest in China.Every individual could be my potential customer. Second, Shanghai port overtook the port of Singapore to become the world’s largest busiest container port. This could help to sharply decrease the transport cost.