Information about Tour and Travel Business

Footsteps is a guided history tour agency, which is a brainchild Joint Venture of Judith and Roger Iron ridge, established in the year 1983. It was initiated by the couple as they had immense knowledge and passion of history through their graduation in History and their subsequent teaching spree in the subject for over 3 years. They chose to take up this venture as they would be able to do exhaustive research in History through these organised tours. The good income also lured them to quit their teaching jobs and made them take up this business as a full time profession. This helped them enjoy their hobby of research in History and also helped them in earning for a living. Their client base included mature people who had immense in History, Arts and culture and who sought learning along with holidaying. They attracted these people due to their exhaustive knowledge in History. They also hosted trips to History and Culture rich areas such as the Lincoln, York and Edinburgh. Food was a very vital part of these tours and the customers were exposed to delicious food, sometimes even at food joints which were a part of History themselves. They also organised theme based trips, In the steps of Victoria’s, being one of the famous. The firm stressed heavily on customer satisfaction and enjoyed a loyal customer base which regularly provided feedback.

While Roger handled the Research and Development part of the business, Judith was responsible for the day to day managerial tactical decisions. She handles all the financial aspects of the Business. In the past 2 decades the headcount has increased to 25. Apart from the research work, Roger also is a kind of local celebrity s he’s regularly invited by BBC and few local radio channels for talks on the history of the surrounding localities. The couple have a daughter named Izzy. She’s a management Graduate who has worked for 6 years in an American Firm. Izzy has quit her job and is considering doing a short stint serving the family business and help the business grow and to reduce the workload on her mother. Max is Izzy’s acquaintance at University, who is also an e-commerce expert and had worked for a budget airline developing it interface and database management solutions. He has agreed to provide the firm with his IT expertise and build solutions which would help the business run more effectively and efficiently generating business.

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